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Open nowPosted 5 hours ago

Demand Generation Specialist

DNA Payments13 open roles

Where
London, United Kingdom; London, United Kingdom
Work mode
Hybrid
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Your applicationOpen nowDemand Generation SpecialistDNA Payments · London, United Kingdom; London, United Kingdom

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on DNA Payments's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

10.1% of postings close within 7 days. Measured by our own scanner across the market. DNA Payments postings stay open a median of 14 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.0%3 days
  3. 10.1%7 days
  4. 15.8%14 days
  5. 34.0%30 days
This job: posted 5 hours ago

DNA Payments median: 14 days open

The posting

  • Location: London/Remote
  • Reporting To: Head of Marketing

Company Overview

DNA Payments is a rapidly growing FinTech organisation, established in 2018. We are one of the UK’s largest independent payment providers, supporting over 60,000 merchants and processing more than £1.2 billion in transactions each month. Our mission is to simplify and enhance the way businesses accept payments through innovative and reliable solutions.

The opportunity

We have identified an opportunity to enhance DNA’s go to market approach through the introduction of a Demand Generation Framework.

Purpose

The role will be responsible for the delivery and execution of DNA’s demand generation strategy.

You will be Responsible For

Working alongside the Head of Marketing to drive inbound leads to DNA through a demand generation engine that you will define, optimise and execute as part of DNA’s always on approach to marketing.

You will work closely with Sales, Partnerships, Product and Tech, as part of delivering an always on approach to demand generation.

Key Responsibilities

Demand Generation

  • Build and execute a full-funnel demand plan, with pipeline and MNR targets agreed with the Head of Marketing.
  • Design and run multi-channel campaigns across paid search, paid social, email, events, partner co-marketing and ac-count-based marketing for corporate targets

Marketing with AI

  • Utilise AI as a core marketing tool as part of delivery of scalable content, personalisation, audience research, and cam-paign optimisation
  • Optimise for AI-driven search so DNA’s brand appears in AI overviews and assistant answers
  • Make sure AI use meets data protection (UK GDPR), FCA financial promotion rules and brand standards

Search and leads engine optimisation

  • Execute performance-driven strategy: technical SEO, GEO, and on-page content
  • Build keyword plans aligned to the commercial priorities of each pillar
  • Support the Head of Marketing as part of ongoing work with Tech to measure and improve site performance
  • Ongoing monitoring, measure overall web traffic performance and users behaviour to ensure ongoing improvement of customers platforms

Leadership and operations

  • Work alongside the Head of Marketing and Content Team as part of all go-to-market and demand generation activities

Experience and skills

Essential

  • 2+ years’ experience in demand generation
  • Hands-on use of AI tools in marketing and AI search visibility
  • Previous experience of Account Based Marketing beneficial
  • Experience in analysing data as part of demand optimisation
  • Experience with communication channels automations
  • Experience in analytics-driven communications channels management
  • Clear communicator who works well with commercial teams

Desirable

  • Experience in payments, fintech or financial services.
  • Experience marketing to SMEs, partners/ISVs and enterprise accounts

What’s in it for you?

You’ll work with a collaborative team and will join a fast-growth fintech where you’ll get the chance to learn and develop. If that’s not enough, you’ll also receive the following benefits:

  • Life Assurance
  • Ride to work
  • 25 days holiday per year
  • Workplace Pension
  • Private Medical
  • Employee Assistance Programme

We value ambition, curiosity, and honesty – it’s in our DNA.

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  1. A CV for this posting

    Written against DNA Payments's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on DNA Payments's form

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    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    DNA Payments's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

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  6. The interview in your calendar

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    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
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