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Open nowPosted 18 days ago

Inbound Marketer

DotActiv

Where
South Africa
Work mode
Remote
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Your applicationOpen nowInbound MarketerDotActiv · South Africa
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Early applications get read.

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Share of postings closed within
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  2. 4.6%3 days
  3. 13.5%7 days
  4. 21.8%14 days
  5. 36.6%30 days
  6. 58.9%60 days
This job: posted 18 days ago

The posting

This dynamic role will be perfect for an individual who is looking to pursue a career in B2B marketing within the retail software industry. We’re looking for people who value driving customer acquisition, high-impact content creation, and working in an innovative environment.

Who Is DotActiv?

At DotActiv, we pride ourselves on providing the global retail market with high-quality category management software and advisory services that improve the in-store shopping experience for everyone.

Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, our talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency.

With DotActiv, you get integrated all-in-one software that empowers you with unrivalled support, regular updates and proactive monthly guidance from our customer success team.

Key Responsibilities:

  • As an Inbound Marketer at DotActiv, you would be responsible for:
  • Supporting DotActiv’s inbound marketing engine through AI-assisted content creation and internal technical knowledge;
  • Executing content strategies by creating articles, case studies, emails, and lead magnets aligned to customer journeys;
  • Leveraging modern generative AI tools to draft, repurpose, and scale content efficiently;
  • Conducting interviews with internal Subject Matter Experts (SMEs) to extract technical domain knowledge for marketing assets;
  • Tracking key inbound performance metrics (traffic, conversion rates, and MQLs) using CRM and marketing platforms
  • Optimising SEO strategies to ensure content ranks effectively in search engines;
  • Researching industry benchmarks and self-learning best-practice frameworks for SEO, copywriting, and AI prompting to continuously refine daily output quality.
  • Breaking down long-form content into short-form assets, social posts, or infographics; and
  • Updating and optimising older, underperforming blog posts and landing pages to extend asset lifecycles and boost conversion rates.

Requirements

Requirements & Qualifications

  • 2+ years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage).
  • Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation.
  • Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics.
  • Exceptional written English skills with a sharp eye for editing and technical accuracy.
  • Team player.
  • Strong organisational and prioritisation skills.
  • Self-motivated and results oriented.
  • Marketing, Communications, or Business related degrees are preferred.

Benefits

Here's what you can expect from DotActiv when joining the team as a Category Planner.

  • You’ll receive a Cost to Company of between R17 000 - R22 000 depending on your experience;
  • You’ll have the opportunity to upskill yourself in any field that adds value to your current position;
  • We offer you a transparent job grading system; and
  • We offer you a developmental path specific to your circumstances, allowing you to track your progress.
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