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Director of Sales and Marketing

DoubleTree by Hilton South Bend17 open roles

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South Bend, IN
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This job: first seen 1 hour ago

The posting

Director of Sales & Marketing

DoubleTree by Hilton South Bend | South Bend, Indiana

Join Our Team!

DoubleTree by Hilton South Bend is seeking an experienced, motivated, and results-driven Director of Sales & Marketing to lead our hotel's sales efforts, develop strategic business relationships, and drive revenue growth.

Located in the heart of downtown South Bend, our 293-room, full-service hotel offers guest accommodations, meeting and event spaces, and food and beverage services. We are looking for a dynamic leader who understands the hospitality industry, thrives in a competitive market, and has a passion for building relationships and delivering exceptional results.

What We Offer

  • Competitive compensation based on experience
  • Medical, dental, and vision insurance
  • Vacation
  • Hilton Team Member Travel Program with discounted hotel stays
  • Opportunities for professional growth and career development
  • Supportive, team-oriented work environment

Job Summary

The Director of Sales & Marketing is responsible for overseeing and directing all hotel sales and marketing operations, including business development, group sales, corporate accounts, catering and event revenue, market analysis, and strategic planning.

This position works closely with the General Manager, Revenue Management, and department leadership to maximize occupancy, average daily rate (ADR), and overall hotel profitability.

Qualifications

Education & Experience

  • College degree in Hospitality Management, Business, Marketing, or a related field preferred; equivalent experience considered.
  • Minimum of 3–5 years of hotel sales leadership experience, preferably as a Director of Sales or Sales Manager in a full-service hotel.
  • Experience in group, convention, corporate, and association markets strongly preferred.
  • Proven record of meeting sales goals, developing new business, and increasing hotel revenue.
  • Experience with Hilton-branded properties preferred.
  • Proficiency in Delphi or similar sales and catering systems, Microsoft Word, Excel, and PowerPoint.

Knowledge, Skills & Abilities

  • Strong leadership, coaching, and team development skills.
  • Excellent verbal, written, presentation, and negotiation skills.
  • Ability to develop and execute sales strategies, budgets, forecasts, and action plans.
  • Strong understanding of hotel revenue management, occupancy trends, ADR, and competitive market positioning.
  • Ability to establish and maintain relationships with corporate clients, meeting planners, community organizations, and business partners.
  • Strong organizational, analytical, and problem-solving abilities.
  • Ability to manage multiple priorities, meet deadlines, and work independently.
  • Professional judgment, integrity, and commitment to confidentiality.
  • Ability to work collaboratively with all hotel departments and leadership.

Essential Duties & Responsibilities

Sales Leadership & Revenue Growth

  • Develop and implement the hotel's annual sales and marketing plan in alignment with revenue and profitability objectives.
  • Identify, solicit, and secure new business opportunities within corporate, group, convention, association, leisure, and catering markets.
  • Maintain and grow existing accounts through consistent communication, relationship management, and proactive sales efforts.
  • Establish individual and departmental sales goals, monitor performance, and implement corrective action plans when necessary.
  • Develop strategies to increase occupancy, average daily rate, group bookings, and food and beverage revenue.
  • Identify business opportunities during low-demand periods and implement targeted sales initiatives.
  • Participate in revenue strategy meetings to evaluate market demand, room rates, and future business opportunities.

Business Development & Community Relations

  • Conduct outside sales calls, client visits, site tours, and presentations to generate new business.
  • Build strong relationships with local businesses, universities, event planners, associations, and community organizations.
  • Represent the hotel at networking events, trade shows, community functions, and industry meetings.
  • Maintain an active presence within the South Bend business community.
  • Collaborate with Hilton sales resources and regional partners to identify additional revenue opportunities.
  • Develop promotional initiatives and marketing strategies to strengthen the hotel's market presence.

Sales Operations & Administration

  • Oversee the preparation, negotiation, and administration of sales contracts, proposals, and group agreements in accordance with hotel policies.
  • Ensure accurate maintenance of sales records, account information, booking activity, and client correspondence.
  • Prepare monthly sales reports, revenue forecasts, production reports, and business development updates.
  • Monitor market trends, competitor activity, and booking patterns to identify opportunities and risks.
  • Coordinate closely with Front Office, Food & Beverage, Banquets, and other departments to ensure successful execution of group bookings and events.
  • Maintain accurate documentation and ensure compliance with established approval procedures, financial controls, and company standards.

Leadership & Team Development

  • Provide leadership, direction, and accountability for the hotel's Sales Department.
  • Recruit, train, coach, and evaluate sales team members.
  • Conduct regular sales meetings, performance discussions, and departmental training.
  • Promote a positive, professional, and collaborative work environment.
  • Ensure sales team members consistently follow hotel policies, procedures, and Hilton brand standards.
  • Communicate departmental goals, expectations, and performance results to the General Manager and leadership team.

Physical & Scheduling Requirements

  • Ability to work a flexible schedule based on business needs, including occasional evenings, weekends, and special events.
  • Ability to attend off-site meetings, sales calls, and community events.
  • Ability to occasionally lift or move up to 20 pounds.
  • Ability to perform the essential functions of the position with or without reasonable accommodation.
  • 45-50 hour work week

Equal Employment Opportunity

DoubleTree by Hilton South Bend is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by applicable law.

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