The posting
Earnix is seeking a Creative Director, Digital Experiences & Video to define, elevate, and lead how the brand comes to life across all channels, with a strong emphasis on video, digital experiences, and compelling visual storytelling.
Reporting to the Head of Brand, Creative & Communications, you will own the creative direction and production behind our video content and digital presence, from the website and social to owned channels and the stories that run across them.
This role pairs strategic thinking with hands-on creative and production expertise. You will set the vision, and take ownership of how that content is produced.
You will direct and produce the content yourself, working hands-on from concept through to delivery, bringing in freelancers, where they add capacity or specialist skill. You will collaborate closely with marketing, product, sales and executive leadership to ensure our video and digital strategy supports the company’s business objectives. We deliver a great deal with focused resources, so you will bring a resourceful, hands-on approach and find efficient ways to deliver high-impact work.
What You’ll Do
Make video our core storytelling medium. Build and run a video program that spans brand films, launch content, product storytelling, customer stories, thought leadership and social-first formats.
Lead video production end to end. Oversee production from concept to delivery, including schedules, vendors and post-production, ensuring work is delivered on time, on budget and to a high standard of craft, including scripting and storyboarding, interview-led storytelling, editing and motion graphics, captioning, multi-format delivery and music and talent rights.
Own the digital experience and channels. Set creative direction and channel strategy for the website, landing pages and owned social channels (such as LinkedIn), working with web, demand generation and product marketing partners.
Distribute and measure. Plan how each piece reaches its audience (organic, paid, email, webinars and video SEO) and report on performance, working with marketing operations to link video to pipeline.
Push innovation in execution. Explore new formats, technologies and approaches, including AI-enabled video and creative and emerging digital platforms, and apply them where they sharpen the idea rather than for novelty, and set guardrails for brand safety, rights and disclosure.
Extend the story into events. Bring video and digital to events and experiential moments, from keynote and stage content to on-site screens and post-event follow-up, working with event partners and venues as needed.
Guard and evolve the brand. Keep the brand system, voice and visual identity consistent across video and digital while letting it grow, and align the work with brand strategy, positioning and messaging.
Develop standards and capability. Raise the bar and establish video and digital standards, workflows, templates and best practices for the team and the wider organization through clear principles and feedback.
Tell the internal story. Produce executive, culture and employee-facing video that supports internal communications and brings the company’s history and values to life.
Requirements
What You Bring
10+ years of experience in video, digital or creative leadership, including significant time in a Director, Head of or equivalent role owning video and digital strategy.
Proven experience running video production at scale, with hands-on command from concept through post-production, including budgets, schedules, and vendors.
A natural video first mindset, with strong fluency in how video is created, distributed and performs across digital channels, including video SEO, paid distribution and platform-specific formats.
A portfolio that shows big ideas brought to life in innovative, well-crafted video and digital work across multiple channels.
Comfort with analytics and performance data, and a track record of using them to optimize content and show business impact (for example view-through and retention, engagement by audience and influenced pipeline), using web analytics, marketing automation and CRM data.
A track record of building and directing brand storytelling.
Excellent concepting and visual judgment, and the ability to articulate the “why” behind creative and strategic decisions.
Curiosity about emerging creative technology, particularly AI in video production and digital, and a practical point of view on how to use it.
Experience translating complex technology or data-driven products into compelling stories.
Working knowledge of web and digital experience: CMS, UX, accessibility, SEO and site performance, and how to brief and manage web developers and agencies.
Hands-on proficiency with professional video tools (for example Premiere Pro and After Effects), plus the ability to direct on-camera and executive interviews.
Experience with marketing technology that connects content to pipeline, such as marketing automation and CRM platforms.
Experience leading, briefing and managing freelancers, agencies and vendors.
Nice to Have
Experience with global, multi-product and brand programs.
Experience producing live event or experiential content, including keynote and stage video.
Experience in B2B technology, financial services or insurance, including working with legal and compliance review.
Experience with video hosting and content platforms (for example YouTube, Vimeo or Wistia) and a digital asset management system.
What Success Looks Like
A video program that delivers standout work on a steady cadence and raises Earnix’s visibility and credibility.
A digital presence that is engaging, high-performing and unmistakably Earnix.
Video and digital tied to business metrics: brand reputation, pipeline influence and engagement.
Content that reaches the right audiences and is continually improved using performance data.
Video production delivered to a consistently high standard, on time and on budget.
A brand that feels innovative and unmistakably Earnix, from the website to the screen.
Position Intro
Earnix is the first AI company purpose-built for insurance decisioning, providing the industry with the intelligence, governance, and decisioning agility to drive profitable growth, improve resilience, and operate with speed and precision in a rapidly changing risk environment. A trusted provider of production-grade AI and decisioning technology, Earnix builds on more than 25 years of experience in artificial intelligence risk, pricing, rating, analytics, and decisioning. Earnix brings vertical AI into the workflows and decisions that shape insurance performance across insurers’ pricing, underwriting, claims, customer engagement, retention, and other insurers high-value insurance moments. Earnix’s AIOS enables insurers to orchestrate intelligence across the insurance decision lifecycle and drive governed, real-time decisions that deliver measurable business outcomes. Earnix is headquartered in Boston, MA and has been innovating for insurers and banks since 2001 with customers in over 35 countries across six continents and offices in the Americas, Europe, Asia Pacific, and Israel.
