The posting
The Senior Digital Donor Specialist will lead Earthworks’ efforts to develop an independent funding base and, internally, strengthen the connections between digital engagement and individual giving. The position’s core responsibility is to develop, manage, and measure strategies that move supporters from initial engagement through action, giving, and long-term support. This position is 32 hours per week.
About Earthworks
Earthworks is a nonprofit organization dedicated to protecting communities and the environment from the adverse impacts of mineral and energy development while promoting sustainable solutions. Earthworks stands for clean air, water, and land, healthy communities, and corporate accountability. We work for solutions that protect both the Earth’s resources and our communities. Earthworks has a primarily remote staff of approximately 50 employees in over 20 states and DC.
Earthworks is committed to challenging and dismantling systemic oppression. Earthworks’ board and staff understand that promoting diversity, equity and inclusion (DEI) both within and beyond Earthworks is critical to carrying out our mission to protect communities and the environment from the adverse impacts of resource extraction. We understand that our commitment to DEI means a dedication to constant learning and improvement.
Earthworks welcomes applications from diverse candidates and is an equal-opportunity employer. Earthworks evaluates employees and applicants for employment on merit, competence, and qualifications and does not tolerate discrimination.
Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Earthworks, we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Core responsibilities:
- Own and manage Earthworks’ digital supporter and donor journey, developing clear pathways that move people from initial engagement to action, first-time giving, repeat and recurring giving, and long-term support.
- Own Earthworks’ email and digital donor strategy, including audience segmentation, campaign architecture and sequencing, engagement and fundraising cadence, nurture and welcome series, post-action follow-up, stewardship, re-engagement, and performance optimization; work collaboratively with Communications and Program staff responsible for content production, digital acquisition, and channel execution.
- Lead digital individual-giving campaigns in close partnership with the Philanthropy team, with responsibility for growing digital revenue, increasing donor conversion, strengthening recurring giving, and improving donor retention and upgrade pathways.
- Develop systems to connect Communications, Philanthropy, and Program priorities into an integrated supporter strategy, establishing clear campaign goals, audiences, supporter pathways, handoffs, and measures of success while coordinating with staff responsible for content creation, advocacy, social media, paid acquisition, and donor stewardship.
- Develop and manage a robust testing and optimization program across email and digital fundraising, testing messaging, content, audiences, asks, campaign structure, cadence, donation pathways, and other variables to continuously improve performance.
- Establish and track shared performance metrics for the digital supporter program, including audience growth, engagement, action-taking, donor conversion, revenue, retention, recurring giving, and movement between stages of the supporter journey; regularly translate results into actionable recommendations.
- Manage and coordinate external digital fundraising vendors and partners, ensuring outside support aligns with Earthworks’ strategy, audience goals, brand and messaging, and is accountable to clear performance objectives.
- Serve as the day-to-day owner of Earthworks’ email and digital donor program, coordinating staff and external partners, managing necessary input and approvals, and consulting with the position’s manager and other relevant staff as needed.
Required Experience and Qualifications
The successful candidate should bring 8+ years of demonstrated experience independently developing and managing digital fundraising and email strategy, with strong execution skills, excellent writing and project management, and demonstrated success developing and executing digital fundraising campaigns that generate individual donations.
- 8+ years of direct experience in digital fundraising, online marketing, and/or email marketing.
- Experience using email marketing platforms, CRM systems, and online donation tools to manage campaigns and track performance.
- Strong copywriting and editing skills tailored to engaging and motivating supporters and translating complex missions into accessible and compelling content and stories.
- Proven ability to pull performance analytics, interpret engagement and fundraising data, and use insights to optimize future campaigns.
- Demonstrated experience with audience segmentation, donor conversion, stewardship, and email campaign strategy.
- Strong project-management and cross-functional collaboration skills, including the ability to coordinate competing priorities and move projects forward.
- Experience developing and executing meaningful tests and applying results to improve fundraising performance.
Preferred Experience and Qualifications
- Experience working in a nonprofit, advocacy organization, political campaign, or similar mission-driven environment.
- Experience with Engaging Networks and Salesforce, including audience segmentation, reporting, and donor data management.
- Experience developing or growing recurring giving programs, donor retention strategies, or automated cultivation series.
- Experience managing external fundraising agencies, consultants, or digital vendors.
- Familiarity with digital acquisition strategies and evaluating the longer-term value of acquired supporters.
Location and Travel
This position is remote in the United States, and applicants must be legally authorized to work in the United States without sponsorship.
Some travel may be required for certain positions. Employees who are unable to travel/attend in-person meetings for health or disability reasons may request accommodations.
Compensation and Benefits
This is a 32-hour-per-week position. The salary range for this position is $80,000-$85,000 annually, depending on experience. This is the true hiring range, thoughtfully created in consideration of budget and pay equity, and it’s not negotiable. Earthworks provides staff working 30+ hours with a competitive benefits package, including employer-paid medical, vision, dental, life, and disability insurance. Additionally, Earthworks offers unlimited paid leave, paid parental leave, and a 403(b) retirement plan (with a 5% match after one year of employment). After five years of employment, staff is eligible for a fully paid sabbatical.
Bargaining Unit Status
Earthworks is a union workplace; our employees are represented by Earthworkers Unite/ Industrial Workers of the World (IWW). This position is included in the bargaining unit.
How to Apply
We strongly encourage and seek applications from people of color, members of the LGBTQIA+ community, people with disabilities, and bilingual individuals. Reasonable accommodations will be made so that applicants with disabilities may participate in the application and interview process. Please advise in writing of special needs at the time of application.
Apply online at https://www.careers-page.com/earthworks-2/job/Y67R8Y95, including a cover letter, resume, and one example of a fundraising email or digital fundraising campaign you developed or managed. No emails or phone calls, please. Application Deadline: December 5th, 2026.
Qualified applicants can expect to complete three interview stages: an initial phone interview, a virtual panel interview, and a virtual final interview. We’ll also request a list of three professional references after the second stage of the interview process.
