Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted yesterday

Senior Marketing Specialist

ebhu.fa.us2.oraclecloud.com/CX72 open roles

Where
Dallas, TX, United States
Work mode
Hybrid
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowSenior Marketing Specialistebhu.fa.us2.oraclecloud.com/CX · Dallas, TX, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ebhu.fa.us2.oraclecloud.com/CX's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.7% of postings close within 7 days. Measured by our own scanner across the market. ebhu.fa.us2.oraclecloud.com/CX postings stay open a median of 7 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.5%3 days
  3. 12.7%7 days
  4. 20.4%14 days
  5. 35.6%30 days
  6. 58.7%60 days
This job: posted yesterday

ebhu.fa.us2.oraclecloud.com/CX median: 7 days open

The posting

Job Description

The Senior Marketing Specialist leads marketing execution in support of the Credit Union (CU) Growth Strategy for Cetera Financial Institutions (CFI). This dedicated, credit-union-focused role builds and scales the programs, content, and tools that drive credit union acquisition, conversion, and expansion, partnering closely with the Marketing Director, New Business Development, and CFI leadership to grow Cetera’s position as the Credit Union Strategic Growth Partner.

The position builds and enhances programs, tools, and resources that generate qualified CU leads, improve the CU and advisor experience, and increase retention and expansion across affiliated CU programs, while maintaining brand and compliance standards. Success is measured through campaign and program performance, partner participation, lead generation, conversion activity, and adoption of marketing programs

Key Duties & Responsibilities

  • Support the Marketing Director in executing the CU Growth Strategy, including the Acquire, Convert, and Expand marketing plays, measuring program performance and iterating to meet 2027 growth goals across prospective and affiliated credit unions.
  • Manage GrowthLine and MarketingCentral program projects for affiliated CU programs end-to-end, working alongside key agency partners and CU investment services/marketing teams to close member-penetration gaps.
  • Execute CU-specific demand generation programs, including LinkedIn account-based marketing (ABM) targeting CU executives, email/drip nurture campaigns, and CU-focused content and landing pages on cetera.com. Own the CU-focused content plan for Cetera.com.
  • Build and maintain CU-specific marketing assets, including the CU value proposition, HOV materials, transition success stories and case studies, testimonials, and presentations that support both prospective CU acquisition and CU program manager buy-in.
  • Support CU industry presence and thought leadership, including conference marketing (PROCU, GAC, MAXX, BISA), sponsored content and research partnerships (e.g., Credit Union Times, Kehrer Group), and executive visibility for CFI leadership.
  • Plan, develop, and execute member-, client-, and advisor-facing email, content, newsletter, announcement, and lifecycle communications through Salesforce Marketing Cloud.
  • Lead consultation reviews of digital-presence audits for affiliated credit unions, providing guidance on recommended action items across SEO/AEO, website, social media, and overall marketing strategy.
  • Build creative briefs and articulate deliverables so work delivers against defined marketing strategy and plans; provide timely, thoughtful, and actionable feedback.
  • Develop advisor- and credit-union-facing collateral, toolkits, playbooks, training materials, and onboarding support, collaborating with the compliance team to ensure all content is approved for use.
  • Partner with CFI leadership, New Business Development, growth teams, participating credit unions, digital, analytics, Salesforce, communications, creative, and compliance teams to plan and execute marketing initiatives; communicate objectives and timelines with clear instructions for promotion or use.
  • Monitor campaign and program performance, engagement, lead generation, and conversion activity; maintain dashboards and provide performance summaries and recommendations for optimization.
  • Manage and/or liaise with key agencies and vendor partners, as needed or requested, to evolve programs and meet project goals and timelines.
  • Apply digital marketing best practices in day-to-day program management and bring new solutions and ideas to the team, including using AI-powered tools to speed up content development, research, and reporting.
  • Prepare and deliver presentations, trainings, and platform demos to CU program managers, advisors, and internal stakeholders.
  • Independently prioritize and manage multiple tasks in accordance with business needs to ensure timely execution; lead ad hoc projects and initiatives as requested.

Experience & Qualifications

Required Education:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.

Required Experience:

  • 5+ years of relevant marketing experience, including experience with executing end-to-end consumer-facing campaigns.
  • Experience in financial services, credit unions, banking, wealth management, broker-dealer, or financial institution environments is required

Preferred Experience:

  • Supporting B2B2C marketing programs, financial institution partnerships, or member/customer-focused marketing strategies.

OR equivalent combination of experience and education in lieu of above.

  • Working knowledge of digital marketing channels, including SEO/AEO, paid media, email marketing, webinars, and social media.
  • Ability to manage multiple concurrent marketing initiatives and coordinate work across advisors and cross-functional stakeholders.
  • Ability to work within a matrixed organization with shared services and compliance oversight.

Other Requirements

  • This role is hybrid and requires regular, in‑person attendance during scheduled workdays in accordance with the Company’s Hybrid Workplace Policy
  • Travel up to 10%.

Compensation:

The base salary range for this role in Dallas, TX is $85,000- $115,000, plus a competitive performance-based bonus. Base salary depends on a wide array of factors, including but not limited to skill set, years and depth of experience, certifications, and location. Salary range may also differ significantly due to geography and cost of labor considerations.

#LI-Hybrid

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against ebhu.fa.us2.oraclecloud.com/CX's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on ebhu.fa.us2.oraclecloud.com/CX's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    ebhu.fa.us2.oraclecloud.com/CX's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.