The posting
Ecolab is seeking a Senior Segment Marketing Manager to lead product marketing strategy and go-to-market efforts for new product launches, product updates, and targeted campaigns within our Purification Technologies business. This role will partner closely with Sales and Product Management to build demand among prospective and existing customers, translate market and customer insights into compelling marketing strategies, and drive the development and execution of integrated campaigns.
The Senior Segment Marketing Manager will also play a key role in bringing new product innovations to market, supporting phase-gate activities, coordinating launch requirements, and equipping the global sales organization with the messaging, tools, and training needed to effectively position Purolite products.
What’s in It for You
- Shape go-to-market strategy for products and innovations within a specialized, global business.
- Partner across Sales, Product Management, and Marketing to influence product adoption, demand generation, and commercial growth.
- Translate technical capabilities and customer needs into compelling value propositions, positioning, and market-facing content.
- Lead integrated marketing campaigns across multiple channels and use performance insights to continually improve effectiveness.
- Help bring new innovations to market while building the tools and resources that enable the global sales organization to succeed.
What You Will Do
- Lead go-to-market strategies in partnership with Sales and Product Management to drive product adoption and revenue while incorporating customer and field feedback.
- Develop targeted product marketing content that helps customers understand, select, and advocate for Purolite products.
- Define and communicate compelling value propositions, competitive differentiators, messaging, and positioning for targeted products and customer segments.
- Develop sales enablement materials and training that equip the global sales organization to effectively communicate product value and support the selling process.
- Partner with Product Management to develop and execute integrated, multichannel product marketing campaigns with defined objectives, deliverables, and performance measures.
- Plan new product and product-update launches and coordinate cross-functional implementation of go-to-market plans.
- Support phase-gate projects for new product innovations by coordinating required marketing deliverables and guiding products toward successful commercialization and launch.
- Analyze the market and competitive landscape to inform product positioning, messaging, campaign strategies, and growth opportunities.
- Apply customer, market, and performance insights to refine marketing strategies and help product-focused teams address customer challenges.
- Monitor campaign and go-to-market performance, translate results into actionable insights, and recommend opportunities to improve marketing effectiveness.
Minimum Qualifications
- Bachelor’s degree in Marketing, Chemistry, Chemical Engineering, or a related field
- Five years of experience in product marketing or a related marketing role within industrial purification technologies
- Experience developing and executing product go-to-market strategies
- Experience managing multichannel marketing or demand-generation campaigns
- Experience developing targeted content, messaging, and value propositions for specific customer or industry audiences
Preferred Qualifications
- MBA or other advanced degree
- Experience supporting new product introductions and commercialization
- Experience partnering with Sales and Product Management to drive product adoption and commercial growth
- Experience across demand-generation disciplines, including content marketing, digital marketing, marketing technology, data infrastructure, and analytics/reporting
- Experience developing insight-driven, content-led, and technology-enabled marketing programs
- Experience using campaign performance measures and market insights to inform marketing strategy
- Knowledge of B2B marketing and demand-generation strategies
- Strong strategic thinking with the ability to translate broader business and marketing objectives into product-level go-to-market strategies
- Strong written communication, messaging, and copywriting skills
About Purification Technologies
Ecolab Purification Technologies is a global leader in purification solutions and services that serve a wide range of industrial and pharma industries. With a broad and innovative portfolio of purification technologies, global coverage and leading technical support, Ecolab Purification Technologies supports customers spanning pharma, nutraceuticals, nuclear, water and semiconductor electronics.
Annual or Hourly Compensation Range
The base salary range for this position is $133,700.00 - $200,600.00. This position is eligible for annual bonus pay based on performance, per plan terms. Many factors are taken into consideration when determining compensation, such as experience, education, training, geography, etc. We comply with all minimum wage and overtime laws.
Benefits
Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits.
If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.
Potential Customer Requirements Notice
To meet customer requirements and comply with local or state regulations, applicants for certain customer-facing roles may need to:
- Undergo additional background screens and/or drug/alcohol testing for customer credentialing.
Americans with Disabilities Act (ADA)
Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website.
