The posting
Salary: £40,000 to £50,000 Base + Performance Bonus
Role: Your mission will be to lead and scale our performance marketing and backend optimization strategies. You'll be responsible for building & optimising ALL growth driving levers in our D2C business, including but not limited to, improving website CVR/AOV through landing page & offer tests, overseeing ad creative production for Meta, maximising customer LTV with subscription/retention optimisations, developing and scaling profitable acquisition channels, implementing effective email and SMS strategies etc.
Location: Kennington
Working Type: In-Person
*Please read requirements before applying*
*This is an in-person role with an expectation to work in our Kennington office 5 days a week.*
About Elavate:
Want to play a key part in scaling one of the UK's fastest-growing wellness brands?
Elavate was launched in early 2024 with a primary goal of helping women achieve their skin goals, with science-backed Collagen.
Since then we've rapidly grown to service over 10,000 Subscribers and we've an ambitious goal of becoming the UK's biggest Collagen brand in the next 24 months.
Elavate was born after our Founder, Alex Philip, had enough of buying overpriced, low quality and foul tasting Collagen supplements for his mother. He was determined to make a superior Collagen product that actually worked, tasted great and was affordable.
We're quickly becoming one of the most recognised Collagen brands on Social Media in the UK & we're just getting started!
If you're a high-performer who thrives in high-growth environments, and are looking to make waves in the supplement industry, this is your opportunity. While we offer great benefits, this isn't a traditional 9-5 role - we expect each and every team member to move fast, have full ownership over their work and hold each other to a high standard. If you're not driven to own your work, execute swiftly, and innovate constantly, this isn't the right place for you.
Core Job Responsibilities
- Managing day-to-day marketing functions across multiple channels, with a focus on our Meta advertising campaigns - Collaborating with influencers on paid campaigns and coordinating mass seeding initiatives - Working with content creators to develop UGC scripts and create compelling ad content - Building and testing new landing pages to improve conversion rates - Writing and optimizing ad copy based on performance data - Conducting A/B tests on different CRO elements to enhance website performance - Developing and testing new marketing funnels to improve customer acquisition - Monitoring competitor marketing strategies and identifying opportunities for Elavate
Additional Functions
- Supporting the Growth team by providing insights on campaign performance and customer behavior - Identifying opportunities to expand Elavate's reach through new marketing channels and audience segments - Building and maintaining organized libraries of marketing assets and performance data - Opportunity to grow into a leadership role as the company scales
Success Metrics
- Contributing to CPA & Volume targets across marketing initiatives - Improving conversion rates through CRO testing and optimization - Identifying new growth opportunities that deliver positive ROI
Core Skills
- Strong digital marketing fundamentals across multiple channels (especially Meta) - Basic copywriting ability for ads and landing pages - Understanding of ecommerce conversion principles and customer journey optimization - Data analysis skills to track campaign performance and make data-driven decisions - Experience with CRO tools and A/B testing methodologies - Project management abilities to coordinate multiple initiatives simultaneously - Clear communication skills when working with influencers, creators, and internal stakeholders
Qualifications
- 1-2 years experience in digital marketing, preferably in ecommerce or DTC environment - Experience managing influencer relationships and UGC campaigns is highly desirable - Basic understanding of landing page optimization and CRO principles - Familiarity with Meta advertising platforms and analytics tools - Experience with A/B testing tools and methodologies - Proficiency with basic design tools like Canva or Figma is a plus - A passion for health & wellness or skincare is a plus
Compensation & Perks
- Salary: £40,000 to £50,000 (dependent on experience)
- Up to £5,000 Annual learning & Development Budget
- Work desktop + laptop and full desk set-up (Dual Monitor, Ergonomic chair & standing desk option)
- Vitality Private Health Insurance
- Growth Opportunities (Rapidly develop your skills & career in a company that is driven by innovation and is growing fast)
- Direct access to Founder daily
- Free Elavate products every month
Why Work at Elavate?
Elavate is one of the fastest-growing Supplement brands in the UK and we have an ambitious goal of reaching £100 Million in annualised revenue by the end of 2026. We're not just dreaming big, we have a clear strategy & momentum to get there.
Joining Elavate early on our journey presents you with a few amazing opportunities:
1. Fast Track Promotions
We believe in promoting based on capability, not just time served. As you demonstrate strong performance, exceed business targets and show personal ambition and drive to progress in your career, you'll have abundant opportunities to take on more responsibilities and step into higher level roles as we grow.
You are also backed by our commitment to your personal development with our £10k Annual learning/Mentorship plan.
2. Accelerated Learning / Personal Growth Opportunities + Autonomy
As we rapidly scale, you’ll have the freedom to pioneer many new initiatives and lead strategic projects that drive our growth. We encourage creative thinking and empower you to implement your ideas. Our agile, low-bureaucracy environment means quick decision-making and continuous learning. We value experimentation and see both success and challenges as opportunities for growth and innovation.
3. Market Opportunity & Timing
The UK Collagen industry is experiencing unprecedented growth. It is currently worth north of £1 Billion a year and still less than 15% of Women over 40 take Collagen on a regular basis. We have a huge opportunity to scale domestically as well as expand product categories & look into bigger markets abroad.
Very Exciting Times Ahead!
For Ambitious Builders
If you're excited by the prospect of building something extraordinary, if you thrive on challenges, and if you want your work to have real impact - we want to talk to you. At Elavate, we're not just offering a job; we're offering the chance to shape an industry leader from the ground up.
