The posting
Senior Marketing Manager - Narrative and Launch
US Remote · Reports to SVP Marketing
AI is hitting a limit. Not in the models, not in the data, not in the software. It's a power limit, and it lives in the chip, where the physics is fixed and you can only squeeze so many bits out of a watt. Every watt AI wants comes off the same grid everyone else shares.
The problem isn't unknown. The rest of the industry is trying to solve it by making the same chip better, which earns incremental gains, not the step change that puts AI everywhere without breaking the grid. EnCharge AI is using a different set of physics: analog in-memory computing, which computes with charge instead of switching transistors, built and running at roughly 20x the performance per watt.
Why this role exists
This role is strategy and execution in the same seat, with the balance tilted toward execution. It helps shape how a genuinely hard technology gets understood, and it spends most of its days doing the hands-on work that makes that happen. That combination is hard to hold, and rewarding for the person who can.
Analog compute has been the industry's white whale. For decades it's been the thing everyone agreed would change computing, if anyone could get it to work at scale. We have. Now it has to be understood, by developers, by the companies building the devices, by the analysts shaping the category, and by an industry with a lot invested in the current answer. Hard technology does not explain itself, and the companies that win this category will be the ones people can follow.
Marketing is a small team, and this role reports to the SVP of Marketing. It drives the launches, plays a central role in developing the brand, corporate, and product narrative, and reaches into everything else a small team has to cover.
What you'll drive
Launches. You drive them: the plan, the sequencing, the proof points, and the readiness of everyone who has to talk about it. That means hands-on execution as well as coordinating digital marketing, PR, and events into one coherent multichannel launch.
The narrative. How we explain what we've built, to each audience that matters, in a way that survives contact with a skeptical one. The SVP of Marketing owns the brand, corporate, and product narrative, and you're a key player in building it: you research, build, test, and bring the evidence that changes it, then make it hold everywhere it has to work: the site, the deck, the brief, the booth, the briefing, the field.
Execution. You'll get your hands dirty: content, social, creative, events. And you'll coordinate the vendors and freelancers who extend what a small team can do and hold their work to the standard.
Translating the technology. You work directly with the people who built this and turn it into explainers, technical briefs, launch narratives, and customer stories. You are not the deepest technical mind in the room. You are the person who knows which question unlocks the explanation, and what to do with the answer.
Accuracy. We are careful about what we say publicly, and this role carries that. You won't be deriving the performance numbers. You will decide whether the way we describe them is something we can stand behind and say so when it isn't.
Competitive. Where the incumbents and the other challengers actually are, which of their advantages hold up, and what that means for how we position. Bring the research, not the opinion.
Enablement. Materials that business development and technical sales actually use, because they answer the questions they're getting. If they route around what you build, that's your signal.
Brand and breadth. How we sound, what we're recognized for, and whether the story holds together across everything a person encounters. Plus analyst and press support, internal comms, and the marketing strategy work that comes with a small team. At this size, the line between “my job” and “the work” is thin, and we're upfront about that.
How you'll work
This part matters as much as the résumé.
- Challenge and improve. Don't assume anyone knows better, including the people who've been here longest. Especially not us.
- Come prepared. An opinion with research, data, or intel behind it beats ten without. Bring the argument, not the instinct.
- Don't wait for permission. See the opportunity, take it, tell us what you did. Direction will not always arrive before the moment does.
- Build the mechanics. We're building a marketing function from scratch. The frameworks, the launch process, the enablement system, the competitive cadence: they don't exist yet, and part of this job is making them exist.
What we're looking for
Semiconductor or AI infrastructure experience is preferred, and we mean preferred rather than required. If you've done this work in another technically demanding category and can show us you get up to speed fast, we want the conversation. If you're new to semiconductors, the first ninety days are built around getting you fluent, with the engineers and with the claims, before you're expected to hold the line on either.
- 7+ years of marketing, including roles where you owned positioning, messaging, and launches.
- Command of the craft. Positioning and messaging architecture, audience definition, launch mechanics, enablement, competitive practice, brand expression. We're building a function, so the mechanics matter as much as the strategy.
- The ability to get fluent fast in hard technology and make it land for people who don't share your context. You'll work closely with engineers and chip architects, and you need to hold your own in those rooms and know which question changes the message.
- Judgment about claims. We'd rather be precise than impressive, and we need someone who will hold that line under pressure.
- You write clearly about complicated things, for technical and non-technical readers, without diluting either.
- You've built process where none existed, and you didn't wait to be asked.
- You've done the work yourself, not only directed it: written the piece, run the event, briefed the freelancer, shipped the thing.
- Creative experience, either making the work yourself or working directly with creative teams and agencies to get it made well.
- Comfort with ambiguity and with hardware timelines. Silicon doesn't move on a software cadence.
Nice to have
- Semiconductor, hardware, or AI infrastructure marketing.
- Edge or client AI inference, or the OEM and design-win motion around it.
- You've worked shoulder to shoulder with researchers or engineers to make their work legible.
- Both agency and in-house experience, and a clear view of what each taught you.
What this job is not
We'd rather lose you here than at month four.
- Not a demand gen role. There's no MQL target here, and if pipeline volume is how you keep score, this will frustrate you.
- Not only a content or social role. You'll do that work, and it matters, but it serves the launches and the narrative rather than standing on its own.
- Not the owner of the website or the digital channels. That sits with digital marketing.
- Not a narrow lane. The team is small.
- Not a first positioning job. If positioning has always been handed to you, this isn't the role yet.
- Not a role where the brief arrives finished
Where this goes
This seat is built to grow. Director is the next step for the person who earns it, on outcomes, with or without a team to manage, and what you build in the first year will shape what the role becomes.
Why EnCharge
A brand's first and most important audience is the people who work there, and we try to act like it. You'll be close to the technology and close to the decisions, at the point where what we've built becomes what the industry understands.
Location and travel
Remote within the US, with travel to our offices, customers, and industry events several times a year.
Estimated Base Pay Range
- $135,000 – $165,000 USD per year. The base pay range above represents EnCharge AI's good-faith and reasonable estimate of expected compensation at the time of this posting. Final actual salary offers are determined based on factors such as the candidate's geographic location, relevant skills, specialized experience, and interview performance
Benefits, Perks & Additional Compensation
- Bonus Eligibility: This position is eligible for an annual performance-based cash bonus.
- Equity: This role includes an initial equity grant of stock options, vesting over four years.
- Health & Wellness: Comprehensive medical, dental, and vision insurance options with 100% of premium costs covered by the company.
- Retirement: 401(k) plan with company match.
- Time Off: 20 days of accrued Paid Time Off (PTO) and 12 paid company holidays.
- Family Leave: Up to 12 weeks of fully paid parental leave for birthing and non-birthing parents. Birthing mothers are eligible for an additional up to 8 weeks paid. EnCharge AI is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law.
