The posting
About Your Team At Eneba, we’re building a global gaming ecosystem, with our marketplace at its core. As we grow, we have an opportunity to make Eneba a stronger, more recognisable choice for gamers - through campaigns that earn attention, build trust and give people a reason to buy and return.
We’re looking for an experienced marketing leader to own that connection across PR, lifecycle marketing and on-site campaigns. You’ll lead specialists who know their channels, bring a clear creative direction and work with teams across the business to turn ambitious ideas into campaigns with measurable impact.
There’s a strong foundation to build on and room to shape what comes next. You’ll have ownership of the strategy while staying close to the work: developing concepts, challenging creative decisions and using customer insights to choose where to invest. We’re looking for someone who has delivered through a team and still enjoys getting into the details that make a campaign work.
Responsibilities
- Own the strategy across PR, lifecycle marketing and on-site campaigns, setting clear priorities that connect brand trust, customer engagement and revenue growth.
- Create and lead ambitious campaigns, bringing original concepts and turning them into experiences that work across channels, from first impression to purchase.
- Build the business case for your ideas, defining the audience, expected impact, budget, resources and measures of success.
- Find growth opportunities in customer behaviour, using funnel data and audience insights to improve conversion, encourage repeat purchases and bring customers back.
- Stay hands-on with the creative work, shaping briefs, sharpening messages and challenging copy and visuals to make every campaign stronger.
- Build and lead a high-performing team, challenging senior specialists to raise the bar and take their channels further, while developing junior talent into confident, independent owners of their work.
- Bring teams together around a shared campaign direction, aligning plans with Product, Performance Marketing, Influencers, Partnerships and other key teams.
- Turn company insights and product developments into compelling stories, working with PR specialists to earn relevant coverage and strengthen Eneba’s reputation.
- Build AI into how the team works, improving research, creative development and testing while maintaining a high standard for published work.
- Balance bigger creative bets with ongoing experiments, using results to decide what to scale, improve or stop.
Requirements
- A track record of turning original ideas into successful campaigns, with clear examples of concepts you developed, decisions you owned and business results you delivered - backed by data, a clear case for investment and forecasts you measured actual performance against.
- Experience building and leading marketing teams, challenging senior specialists, developing junior talent and holding people accountable for results.
- Strong creative and commercial judgement, with the ability to recognise a promising idea, make the case for investment and decide what to prioritise.
- A hands on approach to leadership, staying close enough to the work to sharpen a concept, improve a brief or investigate why a campaign underperformed.
- Experience connecting multiple marketing channels around a shared campaign, audience and business goal.
- Confidence working with customer insights and performance data, using customer journeys, segmentation and experiments to improve conversion and repeat purchases.
- A solid understanding of CRM and lifecycle marketing and how they contribute to customer engagement, retention and revenue.
- An understanding of PR and earned media, and how to work with specialists to build trust and tell stories people care about. Direct PR experience is welcome but not essential.
- Practical experience using AI in marketing workflows, with examples of how it improved research, creative development, testing or team productivity.
- Strong English communication skills, with the ability to give clear feedback, make a convincing case and align people across teams.
What it’s like to work at Eneba
- Opportunity to join our Employee Stock Options program.
- Opportunity to help scale unique products.
- Various bonus systems: performance based, referral, additional paid leave, personal learning budget.
- Paid volunteering opportunities.
- Work location of your choice: office, remote, opportunity to work and travel.
- Personal and professional growth at an exponential rate supported by well-defined feedback and promotion processes.
Please attach CV's in English.
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