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Open nowPosted 130 days ago

Chief Marketing Officer

Entirely AG14 open roles

Where
Entirely AG, Switzerland
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Hybrid
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Your applicationOpen nowChief Marketing OfficerEntirely AG · Entirely AG, Switzerland

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Share of postings closed within
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  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 130 days ago

The posting

Job description

WE ARE ENTIRELY

We exist to reimagine the potential of marketing technology — as a living, breathing ecosystem. Our mission is to build the world’s first truly open, personalized, compliant, and composable MarTech ecosystem at scale. Entirely is a community and a catalyst for marketing that matters—to businesses, brands, and the bottom line. We are building a whole world of marketing technology, bringing together innovative solutions from established and emerging partners to unlock their full potential.

Bringing together the MarTech capabilities of Marmind, Censhare, Elaine, Facelift, and Epoq, Entirely is building a whole world of marketing technology. We are a community and a catalyst for marketing that matters— powerfully personalized and finely calibrated, at scale. Because one size fits none. The future of MarTech is more than connected. It’s aligned. Our flexible approach is bringing together innovative solutions from established and emerging partners. By embracing complexity, we unlock potential and deliver real, measurable results. Entirely today serves more than 2,800 enterprise clients across twelve countries, with a team of over 400 professionals. We are not just building software. We are orchestrating, not adding. Curating, not compiling. We are Entirely in tune.

Entirely is the first AI-native Marketing Operating System purpose-built for enterprise marketing organizations — consisting of AI agents, one unified intelligence graph, deployed in your environment. This role sits at the very heart of that transformation.

THE OPPORTUNITY

The Chief Marketing Officer (CMO) is a new kind of marketing leader — one who doesn’t just run campaigns but architects the entire marketing operating system for Entirely. You will own ARR acceleration across our full portfolio, unify positioning across our open ecosystem, our orchestration layer, our agents, and ISVs by building a scalable, AI-native demand engine that operates faster, smarter, and more precisely than anything the market has seen. Critically, this role has two audiences: the internal Entirely organization — where you will lead brand and demand in an agentic fashion, deploying AI agents as a core operating model — and our customer portfolio, where you will inspire enterprise CMOs and marketing leaders by demonstrating what truly agentic marketing looks like in practice. You are not just a marketer. You are a proof point.

WHAT WE ARE LOOKING FOR

Essential Experience

  • Hands-on AI agent marketing experience in a leading B2B brand — you have built with agents, not just talked about them.
  • Senior leadership in B2B SaaS or AI marketing with a proven track record of scaling ARR.
  • Demonstrated success building enterprise Brands, GTM motions and Account-Based Marketing (ABM) programmes.
  • Strong product marketing instincts — crisp positioning, category thinking, and competitive strategy.
  • Operator mindset: analytical, process-driven, and comfortable with attribution and experimentation.
  • Experience marketing multi-product platforms or portfolios (strongly preferred).
  • Proven ability to market AI-enabled products with disciplined claims governance and trust-building.

Leadership Traits We Value

  • Entrepreneurship— we think and act as entrepreneurs.
  • Systems builder — designs processes, tooling, and governance that scale (AI + deterministic).
  • Trust & compliance mindset — builds marketing advantage without crossing legal, privacy, or country boundary lines.
  • Customer truth — leads with measurable outcomes and credible proof, not assumptions.
  • Talent magnet — attracts, develops, and retains high-performing marketing teams.
  • Excellent executive communication — translates complex products into business outcomes.

Nice to Have

  • Experience in the MarTech, SaaS, or digital marketing space.
  • Familiarity with composable architectures, data ecosystems, or AI-driven tools.
  • Exposure to Swiss or European regulatory environments (GDPR, data residency, EU AI Act).

WHAT YOU WILL DO

1. Growth Diagnostic — “What’s Possible?”

  • Run a portfolio-wide growth diagnostic to quantify ARR acceleration potential across all six products.
  • Build a rigorous fact base: ICP fit, brand awareness, funnel leakage, channel ROI, CAC/payback, and expansion signals.
  • Deliver an executive-ready 12-month operating plan with targets, initiatives, owners, and instrumentation.

2. Portfolio Narrative & Brand Architecture

  • Define the Entirely portfolio story — one coherent ecosystem narrative that holds across six distinct products.
  • Build a consistent executive narrative for CIO, CMO, and Chief Digital Officer buyers: outcomes, ROI, and time-to-value.
  • Ensure every external touchpoint is Entirely in tune — concise, bold, considered, and human.

3. Product Marketing & Packaging

  • Own positioning, messaging, ICP definitions, and competitive differentiation for:Entirely — Agentic AI & Workflow Automation Marmind — Marketing Resource Management Censhare — Content Management & Experience Orchestration Elaine — Customer Experience & Personalisation Facelift — Social Media Management Epoq — Search & Commerce Assistance
  • Build agents that lead on packaging, pricing narratives, launch plans, and sales enablement (decks, battlecards, ROI tools).

4. Demand Generation — Net-New ARR

  • Build agents to run a predictable pipeline engine across mid-market to enterprise segments.
  • Build agentic capabilities to drive ABM for strategic accounts — target lists, plays, and conversion benchmarks aligned with Sales.
  • Own agentic growth (web, SEO, performance marketing) and event strategy (field + flagship).

5. Expansion, Retention & Customer Proof

  • Build agents to support renewal health signals, cross-sell/upsell motions, and customer advocacy (references, case studies, reviews).
  • Deploy agentic systems securing Voice of Customer loops across all internal agents & teams.

6. AI-Native Marketing System — The Signature Responsibility

  • Build a defensible AI marketing advantage: agents, second brain, reusable briefings, and playbooks.
  • Create end-to-end proprietary workflows: briefing → concept → copy → QA → localisation → launch → learn.
  • Develop compliance-by-design guardrails: GDPR, data residency, claims governance, and brand safety.
  • Demonstrate internally what The Marketing Operator can do — and let that demonstration inspire our customers.

7. Marketing Operations & Analytics

  • Collaborate with our Campaign Orchestrator agent to take timely & compliant actions on optimizing live campaigns, CAC, payback, pipeline velocity, and LTV signals.
  • Implement portfolio-wide attribution monitoring, campaign taxonomy, and experimentation cadence.

8. Team & Operating Model

  • Build a high-output team across product marketing, demand gen, brand/comms, customer marketing, and marketing ops.
  • Create a portfolio marketing operating system: planning rhythm, shared services, and clear product ownership.

WHAT SUCCESS LOOKS LIKE (12–18 MONTHS)

  • Entirely’s own marketing operation becomes a reference case for what agentic marketing looks like at enterprise scale.
  • Entirely defines its own category and becomes a global show case for agentic marketing in an open ecosystem.
  • Portfolio story is clear, consistent, and used in every executive conversation — internally and externally.
  • Agentic ABM motion live for top accounts; win-rate improvements driven by sharper positioning.
  • A functioning AI-native marketing system in production — demonstrably faster, higher quality, lower cycle time.
  • Marketing dashboards, experimentation cadence, and compliance guardrails trusted by Sales, Finance, and Legal.

Job benefits

WHY ENTIRELY

  • Shape outcomes, not just outputs — contribute meaningfully to company-level growth goals.
  • Work at the frontier of AI-native marketing — build systems that don’t exist anywhere yet.
  • Lead across a portfolio of six established products with real customers and real ARR.
  • Collaborate across an ecosystem of 400+ professionals, partners, and clients globally.
  • Backed by DuMont — a stable, long-term owner with a century of innovation heritage.
  • Be the proof point: demonstrate to the world what agentic marketing looks like when it’s done right.
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