The posting
Key Responsibilities:
- Own publishing schedules and maintain a consistently compelling brand voice across Instagram, TikTok, LinkedIn, and Facebook — keeping the brand relevant, engaging, and ahead of the competition
- Develop strategic content calendars that keep every campaign timely, purposeful, and perfectly aligned with key product launches and seasonal brand moments
- Shoot and edit high-impact short-form vertical videos including Reels and TikToks, design scroll-stopping graphics, and write copy that genuinely converts
- Craft bold, on-brand captions, scripts, and hooks that reflect the brand’s authentic personality and connect meaningfully with the target audience every single time
- Stay relentlessly ahead of social media trends and apply emerging content formats and platform innovations creatively, strategically, and with commercial intent
- Dive deep into platform analytics and translate performance data into clear, actionable strategies that continuously sharpen content effectiveness and audience growth
- Plan and execute paid digital advertising campaigns across Meta and Google — managing budgets, tracking return on investment, and optimising for maximum performance
- Collaborate with designers, videographers, and marketing teams to produce cohesive, high-quality campaigns that make a lasting impression across every digital touchpoint
Requirements:
- Minimum Diploma and above
- Digitally native with a sharp creative eye, strong copywriting instincts, and a genuine passion for social media and brand storytelling
- Proficient in short-form video editing and graphic design tools such as CapCut, Canva, or Adobe Creative Suite
- Strong understanding of social media algorithms, digital advertising platforms, and content performance analytics
- Up to date with the latest platform trends, algorithm changes, and emerging digital content formats
EA License Number: 22C1278
Disclaimer: By applying, you consent to being contacted for current or future job opportunities. All personal data will be managed in line with Singapore’s PDPA and used solely for recruitment purposes.



