The posting
Director of Sales – Quebec & Eastern Canada Department: SalesReports to: VP of SalesLocation: Hybrid – Vaudreuil-Dorion, Quebec, customer locations, and remote work SUMMARY We are seeking an experienced Director of Sales to lead our regional sales team and drive business growth throughout Quebec and Eastern Canada. Reporting to the VP of Sales, this position is responsible for developing and executing regional sales strategies, strengthening customer relationships, and driving revenue growth across our LTL, TL, ErbX, and ECS business units. This hands-on leadership role combines approximately 70% team leadership and development with 30% individual account management and business development. RESPONSIBILITIES Sales Leadership & Team Development
Lead, coach, and develop regional sales representatives to achieve individual and team objectives. Establish clear performance expectations, monitor results, and promote accountability. Conduct regular one-on-one meetings, customer visits, and performance evaluations. Support recruitment, onboarding, training, and performance management. Foster a collaborative, results-driven team culture.
Regional Sales Strategy & Business Growth
Collaborate with the VP of Sales to develop and execute regional sales strategies and annual growth plans. Establish sales objectives and support territory and account planning. Identify opportunities to expand market presence, grow revenue, and strengthen customer retention. Lead prospecting, cross-selling, and business development initiatives across all four business units. Align sales activities with operational capabilities, capacity, and business priorities.
Sales Performance & Reporting
Oversee CRM adoption, pipeline management, sales forecasting, and reporting. Monitor sales activity and key performance indicators to identify opportunities for improvement. Ensure accurate customer and opportunity information and consistent follow-through. Provide regional sales forecasts and performance updates to senior leadership.
Customer Relationships & Account Management
Build and maintain strong relationships with key customers and strategic accounts. Manage an assigned portfolio of customers while actively pursuing new business opportunities. Develop account plans focused on retention, revenue growth, and service expansion. Collaborate with operations, pricing, and internal stakeholders to develop customer solutions. Support customer negotiations, onboarding, and issue resolution to ensure a positive customer experience.
QUALIFICATIONS
Significant sales experience within the transportation, trucking, freight, or logistics industry, including a strong understanding of LTL and TL operations. Proven experience leading, coaching, and developing successful sales teams. Demonstrated success in business development, revenue growth, strategic account management, and customer retention. Full professional proficiency in both French and English, written and spoken, is required. Strong commercial awareness, strategic planning, negotiation, and relationship-building skills. Experience with CRM systems, pipeline management, forecasting, and sales performance reporting. Ability to collaborate effectively with operational leaders and cross-functional teams. Excellent communication, problem-solving, and organizational skills. Ability to balance strategic leadership responsibilities with hands-on customer account management. Ability and willingness to travel regularly throughout Quebec and Eastern Canada, including overnight travel as required.



