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Open nowPosted 2 days ago

Senior Customer Journey & Marketing Automation Specialist (m/f/n)

eset71 open roles

Where
Bratislava
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Your applicationOpen nowSenior Customer Journey & Marketing Automation Specialist (m/f/n)eset · Bratislava
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The clock on this job

Early applications get read.

13.9% of postings close within 7 days. Measured by our own scanner across the market. eset postings stay open a median of 22 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.9%7 days
  4. 22.4%14 days
  5. 38.1%30 days
  6. 59.0%60 days
This job: posted 2 days ago

eset median: 22 days open

The posting

Summary

Are you passionate about creating seamless customer experiences, optimizing online performance, and turning data into business impact?We are looking for a Senior Marketing Automation Specialist (m/f/n) who will take ownership of our global customer journey ecosystem, lead experimentation initiatives, support strategic product launches, and champion AI-driven innovation across marketing operations.

Job description

In this role, you'll have the opportunity to influence customer engagement across email and in-product customer journeys, collaborate with international stakeholders, and help define the next generation of marketing automation, personalization, and AI-driven engagement capabilities.

What You'll Do:

  • Own and optimize automated email and in-product messaging (IPM) customer journeys, transactional communications, and lifecycle programs that drive engagement, retention, product adoption, and business growth.
  • Lead email and IPM experimentation, personalization, and optimization initiatives, leveraging customer insights, A/B testing, and data analysis to continuously enhance performance and customer experience.
  • Act as the Global Marketing Automation Lead for key Consumer and B2B product launches, partnering with Digital Sales and Product teams to deliver impactful customer communications.
  • Transform data into strategic decisions by analyzing campaign performance and customer behavior, and translating insights into actionable recommendations for stakeholders.
  • Drive AI-powered innovation by identifying opportunities to improve marketing effectiveness, efficiency, and scalability through automation and emerging technologies.
  • Collaborate across global teams, providing expert guidance on marketing automation strategy, best practices, and customer lifecycle optimization.

Please note this role is a maternity leave cover.

What We're Looking For:

  • Proven experience in marketing automation, lifecycle marketing, CRM, or customer journey optimization.
  • Strong analytical mindset with the ability to translate data into business actions.
  • Experience designing and evaluating A/B testing programs.
  • Knowledge of customer segmentation, personalization, and retention strategies.
  • Hands-on experience with reporting and analytics tools such as Power BI and Google Analytics.
  • Strong stakeholder management and presentation skills.
  • Passion for innovation, continuous improvement, and leveraging AI to solve business challenges.
  • Ability to work independently, prioritize effectively, and influence cross-functional teams in a global environment.

Why Join Us?

  • Own high-impact global customer journeys reaching millions of users.
  • Shape marketing automation strategy rather than simply execute campaigns.
  • Work at the intersection of marketing, technology, data, and AI.
  • Collaborate with international teams and senior stakeholders.
  • Drive measurable business growth through optimization, experimentation, and innovation

Basic wage component (gross): from 3000 EUR

  • Performance bonus 2 times per year up to 15% of the basic salary paid for the evaluation period (usually 6 months).

#LI-LV1 #LI-Hybrid #senior

Benefits

Health & well-being

  • BenefitPlus
  • Healthcare (check-ups/annual programs)
  • Multisport card
  • Travel card "električenka"
  • Supplementary pension saving
  • Sick days

Family

  • Marriage allowance
  • Childbirth allowance
  • Parental contribution
  • ESET family events (Family day, St.Nicholas)

Office

  • Refreshments in the office (fruits, coffee, soft drinks)
  • Let´s get together breakfast
  • Activity room, quiet room
  • ESET events (Žranica, Christmas party..), teambuildings

Other

  • Loyalty allowance
  • Loyalty extra days off
  • Loyalty cake
  • Loyalty glass award
  • Refer a friend
  • Christmas presents
  • Discounts from external providers

Primary location

Bratislava

Additional locations

Time type

Full time

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