The posting
Uren in overleg We are looking for a Manager Lely Store who will own and grow the Lely Store as a strategic commercial channel. This is a commercially focused role that combines business ownership, customer experience, data-driven decision making, and operational excellence. You will play a leading role in shaping the future of digital commerce at Lely and help scale the Lely Store into a globally adopted channel that creates value for both farmers and Lely Centers. As Manager Lely Store, you are responsible for the performance, adoption, and continuous development of the Lely Store. You ensure that: - the platform delivers value for farmers - Lely Centers successfully adopt and leverage the channel - commercial performance improves continuously - customer experience remains at the heart of all improvements - digital commerce capabilities continue to mature and scale You operate at the intersection of: - data and insights You act as the business owner of the Lely Store and work closely with Product Management, Marketing, Clusters, Lely Centers, IT, and Commerce Development to continuously improve the platform and customer journey. As Lely's digital commerce ambitions continue to grow, you will play an important role in shaping the future direction and capabilities of the Lely Store domain. Own and grow the Lely Store - Own the overall business performance of the Lely Store. - Define and monitor channel objectives and KPIs. - Develop and execute initiatives that increase channel value and adoption. - Act as the primary business owner and advocate of the Lely Store. Drive commercial performance - Increase revenue and customer engagement through the Store. - Improve conversion, retention, repeat ordering, and share of wallet. - Identify growth opportunities through customer, market, and performance insights. - Translate data into actionable improvement initiatives. Improve customer experience - Continuously optimize the online...



