The posting
Beer Lawyers Bierman faced a marketing strategy lacking strategic direction and control. The main challenges included defining a clear strategy, initiating effective marketing activities, and enhancing the website and professional brand image. - Developed a strategic marketing plan for targeted and focused marketing efforts. - HubSpot CRM and marketing tools set up and onboarding for integrated marketing management. - Content clusters and pillar pages created to enhance SEO and increase visibility. - Workflows implemented for events to automate marketing activities. - The marketing department supports to operate independently and to effectively use the new tools. Results - A strategic approach to content marketing, ensuring consistent and targeted marketing efforts. - Successful lead campaigns that have contributed to the growth of the client base. - Top 3 positions in Google for key search terms, significantly increasing the online visibility of Bierman . - The marketing team now handles all tasks in-house, effectively utilising HubSpot. - Non-marketing colleagues are also actively involved in and connected to marketing activities, fostering a more integrated approach within the firm. - Activating the existing network of clients and relationships, which is crucial for law firms. With the help of Webwonders, we can now independently manage and expand our marketing activities. The path to organised marketing Bierman , a medium-sized law firm located in Tiel, serves entrepreneurs, (government) organizations, and individuals throughout the Netherlands. The firm is known for its multidisciplinary and personal approach, with a strong focus on restructuring. Through knowledge of various sectors and relevant specializations, Bierman provides solutions that work, both in the short and long term. While Bierman is renowned for its effective legal services, the firm lacked a clear direction and control in their marketing strategy. ...



