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Open nowPosted 58 days ago

Channel Marketing Specialist

EURES job mobility portal314,718 open roles

Where
Oost-Zuid-Holland, Netherlands
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Your applicationOpen nowChannel Marketing SpecialistEURES job mobility portal · Oost-Zuid-Holland, Netherlands
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The clock on this job

Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.7%1 day
  2. 3.5%3 days
  3. 7.8%7 days
  4. 14.6%14 days
  5. 34.1%30 days
This job: posted 58 days ago

The posting

World class Workplace Wij verkopen koffie, wijn en petcare via 5 labels in verschillende Europese landen. De klant waardeert ons want we groeien ieder jaar weer. Het geheim zit in optimale communicatie met onze klanten: hoe geven we ze op de juiste momenten de gewenste informatie? Welke kanalen zetten we hiervoor in? Hoe vinden we balans tussen oude klanten met bepaalde gewoontes en recente klanten die misschien op een andere manier willen communiceren? Hoe gaan we om met cultuurverschillen in de verschillende landen? UITDAGING: Als Channel Marketing Specialist bepaal jij voor alle Koffievoordeel sites de communicatie strategie over de verschillende kanalen. Afhankelijk van het moment in de customer journey en het land bepaal je de mix. Je bent verantwoordelijk voor de kanalen waarin we in de toekomst de meeste klanten gaan bedienen: online (o.a. video, display social media en SEA) en e-mail of DM via eigen kanaal. Je bent verantwoordelijk voor de opzet, uitvoer en evaluatie van deze kanalen. Je optimaliseert het huidige proces en bent in staat kansen te herkennen en nieuwe, creatieve campagnes op te zetten. Je ontwikkelt customer journeys en zorgt ervoor dat elke stap in de funnel resultaatgericht is. Om de customer journey te verbeteren, ga je ook grote projecten leiden. Voorbeelden zijn het opzetten van het koffie loyaliteitsprogramma en uitrol in nieuwe landen. Met jouw commerciële mindset kun je resultaten nauwkeurig analyseren en passende stappen ondernemen. Je werkt planmatig, bent resultaatgericht en hebt de flexibiliteit om te improviseren. Met jouw senioriteit ben jij uiteindelijk degene die binnen het koffieteam de channel strategie verder vormgeeft. Dit doe je niet alleen. Samen met het marketingteam bestaande uit Content, E-mail en Campagne Marketeers en e-Shop Managers. Daarnaast werk je samen met de afdeling Database Marketing, IT, Design en Customer Service. WIJ BIEDEN JOU: - Een functie met veel ruimte voor eig...

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