The posting
CRM Planning Manager - 8 months FTC Amsterdam, NL Make Your Mark as a CRM Planning Manager at Storio group About the role. We are looking for a CRM Planning Manager to lead a team of three Senior Specialists driving repeat engagement and lifetime value for seven million European customers. Reporting to the CRM Director, you will oversee contact strategies, campaign roadmaps, and channel optimization across email, direct mail, and package inserts. You will focus on advancing our cross channel communications toward a 1:1 personalized customer experience. Working alongside CRM Operations, Product Marketing, Customer Analytics, and Creative teams, you will help shape how we connect with our customers and build long term loyalty across all owned touchpoints. How you embrace curiosity daily. - Guide and empower a team of three Senior Specialists to define contact strategies, campaign roadmaps, and creative briefs. - Orchestrate an integrated contact strategy across email, direct mail, and inserts aligned with wider business goals. - Oversee the email calendar and offline channel yearly plans to ensure timely delivery of all campaigns. - Shift newsletter strategy toward value driven storytelling while reducing reliance on promotional offers. - Test and deploy AI capabilities within Braze alongside the CRM Operations Manager for tailored communications. - Build a continuous test and learn culture with Customer Analytics to uncover insights into customer behaviors. How you make your mark. - Elevate personalization across all owned channels to improve engagement, conversion rates, and lifetime value. - Align Central Planning, Product Marketing, and Brand priorities into cohesive cross channel execution. - Optimize segmentations, offer structures, messaging mechanics, and send timing across all customer touchpoints. - Partner with Analytics and Machine Learning teams to build scalable, highly relevant customer experiences. - ...



