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Open nowPosted 2 days ago

Digital Performance Marketeer

EURES job mobility portal85,961 open roles

Where
Eeklo, Belgium
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Your applicationOpen nowDigital Performance MarketeerEURES job mobility portal · Eeklo, Belgium
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The clock on this job

Early applications get read.

7.7% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
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  2. 3.3%3 days
  3. 7.7%7 days
  4. 14.0%14 days
  5. 33.7%30 days
This job: posted 2 days ago

The posting

Voor een financieel gezond Belgisch bedrijf met internationale groeiambities zijn we op zoek naar een Performance Marketing Specialist. De organisatie ontwikkelt en commercialiseert hoogwaardige consumentenproducten en is actief in meerdere Europese markten. Innovatie, kwaliteit en klantgerichtheid vormen de basis van hun succes.

Ben jij een data-gedreven marketeer die energie haalt uit het optimaliseren van online campagnes en het realiseren van meetbare commerciële resultaten? Dan krijg je in deze functie de kans om een belangrijke rol te spelen in de verdere digitale groei van een internationale organisatie.

Jouw uitdaging

Als Performance Marketing Specialist ben je verantwoordelijk voor het opzetten, beheren en optimaliseren van digitale advertisingcampagnes over verschillende landen en merken heen. Je combineert analytisch inzicht met commerciële slagkracht en zorgt ervoor dat marketingbudgetten maximaal renderen.

Je volgt campagnes nauwgezet op, analyseert prestaties en vertaalt data naar concrete optimalisaties die bijdragen aan zowel merkbekendheid als omzetgroei. Daarbij werk je nauw samen met collega's uit content, CRM en marketing om de volledige customer journey continu te verbeteren.

Daarnaast krijg je de ruimte om nieuwe technologieën, AI-toepassingen en automatiseringen te implementeren die de marketingwerking verder versterken.

Jouw verantwoordelijkheden

  • Opzetten, beheren en optimaliseren van Google Ads-campagnes (Search, Performance Max, Shopping en Display).
  • Uitwerken en beheren van social advertising campagnes via Meta (Facebook & Instagram) en eventueel Pinterest.
  • Ontwikkelen van YouTube-campagnes gericht op merkbekendheid, leadgeneratie en conversie.
  • Monitoren en analyseren van KPI's zoals ROAS, CPA, CTR, CPC, CPM, conversieratio en omzet.
  • Opzetten van A/B-testen op advertenties, doelgroepen, biedstrategieën en landingspagina's.
  • Identificeren van groeikansen binnen verschillende markten, doelgroepen en kanalen.
  • Actief inzetten op AI, automatisering en innovatieve marketingtools.
  • Samenwerken met content-, e-commerce- en CRM-specialisten om de online customer journey verder te optimaliseren.
  • Opstellen van rapportages en vertalen van inzichten naar concrete verbeteracties.
  • Beheren van advertentiebudgetten en forecasting van resultaten.
  • Minimaal 3 jaar ervaring binnen performance marketing, digital advertising of online marketing.
  • Sterke kennis van Google Ads, Google Analytics 4 en Google Merchant Center.
  • Ervaring met Meta Ads Manager; kennis van YouTube Advertising is een plus.
  • Ervaring met conversietracking, Shopping-campagnes, feedmanagement en attributiemodellen is mooi meegenomen.
  • Je bent analytisch sterk en neemt beslissingen op basis van data.
  • Je werkt proactief, ondernemend en resultaatgericht.
  • Je weet prioriteiten te stellen en zoekt voortdurend naar optimalisaties.
  • Je bent creatief, communicatief sterk en werkt graag samen met verschillende stakeholders.
  • Je spreekt vlot Nederlands. Kennis van Frans en/of Duits is een extra troef.
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