The posting
- Join Talent Community - - Req ID Posted Function Location Req ID: 99208 Function: Marketing Posted: Oct 5, 2026 Location: Amsterdam, NH, NL, 1082 VA Global Brand Manager, Bourjois, Face, Eyes & Lips About the role The Global Brand Manager - Face, Eyes & Lips is responsible for the end-to-end development of innovation across Bourjois core makeup segments. This role drives product creation from early ideation and concept design through to final execution, including campaign toolkit development and creative assets. Working closely with cross-functional teams (R&D, packaging, CMI, Creative, Retail and Trade Marketing), the Brand Manager ensures the delivery of distinctive, consumer-centric innovations that strengthen Bourjois' positioning and accelerate growth across markets. Key Responsibilities 1. Innovation Strategy & Product Development - Lead the development of new product concepts across Face, Eyes, and Lips categories, aligned with brand strategy and growth priorities - Translate consumer insights, trends, and competitive intelligence into compelling innovation pipelines - Define product propositions including claims, shades, textures, formats, and price architecture - Partner with R&D and packaging teams to ensure optimal formula performance, feasibility, and cost targets - Manage development timelines from concept to launch, ensuring on-time delivery and quality standards 2. Project Management - Own full project lifecycle: ideation → concept validation → development → industrialization → launch - Coordinate cross-functional stakeholders (R&D, supply, finance, regulatory, packaging) to drive execution - Monitor budgets, margin objectives, and profitability targets for each project - Ensure alignment with global and local market needs through a close collaboration with Trade Marketing 3. Campaign & Creative Development - Lead the creation of 360° launch campaigns for new innovations, in collaboration with...



