The posting
Werken bij Quooker Head of Digital Growth - Hybrid - - Ridderkerk - Marketing & Communications Job details Apply Your role at Quooker - Lead Quooker's global digital growth strategy through data, measurement and experimentation. - Accelerate DTC and e-commerce growth, driving conversion, sales and customer value. - Connect CRM, Brand, Media, Trade Marketing, Sales and IT around one seamless consumer journey. This is what you'll do as a Head of Digital Growth Quooker is entering a new phase of international growth. As we strengthen Marketing as a more consumer-led and data-driven growth engine, we are building stronger direct consumer relationships and accelerating our digital capabilities. As Head of Digital Commerce & CRM, you have the opportunity to shape this transformation and build the digital capabilities that will support Quooker's next phase of international growth. You lead Quooker's owned digital consumer ecosystem across web, CRM, e-commerce, DTC and lead management, creating seamless digital experiences from first engagement and consideration to conversion, ownership and retention. You define the global digital consumer strategy, set clear growth priorities and KPIs and continuously identify opportunities to remove friction and improve conversion. You own the measurement and experimentation agenda across the digital consumer journey, using data, testing and performance insights to continuously optimise experiences and drive measurable commercial growth. You lead the DTC and e-commerce growth agenda, with accountability for digital sales, conversion, average order value and customer value. Within Quooker's B2B2C model, you work closely with Sales, Marketing and local markets to create seamless omnichannel journeys. You connect Brand, Media, Trade Marketing, Sales and IT around one integrated consumer journey, ensuring all touchpoints work together seamlessly from awareness and consideration to conversion, o...



