The posting
Paid Media Specialist - Hybrid - - Rotterdam , Zuid-Holland , Netherlands Job description As our Paid Media Specialist , you will own the performance and strategic direction of paid media across your designated markets and brands. You will translate business challenges into impactful media strategies, define media plans and targets, and ensure our agencies and partners deliver against ambitious business goals. This is not a traditional campaign management role. While our agencies support the day-to-day execution of campaigns, you will be responsible for setting the strategic direction, making investment decisions, challenging recommendations, and driving continuous performance improvements. You will be part of the Marketing Channels Team , working alongside specialists across different marketing disciplines. In this role, you will report to the Advertising & Growth Lead and collaborate closely on strategic initiatives that drive innovation and strengthen paid media performance across Sunweb Group. Location: Rotterdam (Hybrid - 50% in office) Start Date: ASAP Availability : Full time Your impact - Own paid media performance and media planning across your designated markets and brands, including budget allocation, target setting, channel strategy, and investment decisions. - Lead and challenge our media agencies , providing clear strategic direction while holding them accountable for execution quality, optimization efforts, and business results. - Turn business challenges into paid media opportunities , partnering with teams across Brand, Pricing, E-commerce, Creative, and Commercial to translate objectives into actionable media strategies. - Drive measurement and experimentation , leveraging data, testing frameworks, and advanced measurement methodologies to understand media impact and optimize investment decisions. - Drive AI and automation initiatives , identifying opportunities to improve processes, increase scalabili...



