The posting
Strictly necessary Regional Marketing Manager Africa - Location Côte d'Ivoire We usually respond within a week As the Regional Marketing Manager Africa - location Côte d'Ivoire , you will be responsible for translating our global marketing strategy into a strong and locally relevant approach for the Côte d'Ivoire market . You will play a key role in strengthening our brand presence, identifying market opportunities and driving consumer engagement and commercial growth across the region. You will continuously monitor market developments, identify new opportunities and turn local insights into actionable marketing strategies. In this role, you will work closely with the Marketing Director at our headquarters in the Netherlands, as well as local commercial partners and stakeholders. You will act as the link between the global marketing strategy and the local market, ensuring that global objectives are effectively translated into relevant and impactful activities for the Côte d'Ivoire market . An important part of this role is connecting the headquarters with the Côte d'Ivoire market. KEY RESPONSIBILITIES: - Developing and executing the marketing strategy for Côte d'Ivoire , translating Vlisco's global brand and marketing objectives into locally relevant plans that strengthen brand awareness, consumer engagement and commercial performance; - Analysing the Côte d'Ivoire market, consumer behaviour, cultural dynamics, competitor activities and market trends, translating insights into clear recommendations and opportunities for the local commercial team and marketing team at headquarters; - Acting as the local brand custodian, ensuring that Vlisco's global brand positioning, identity and quality standards are consistently and effectively translated into the Côte d'Ivoire market; - Leading the localization and execution of integrated marketing campaigns, adapting global concepts, content and assets to local consumer needs and mark...



