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Open nowPosted 27 hours ago

Senior Marketing Strateeg

EURES job mobility portal314,718 open roles

Where
Utrecht, Netherlands
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Your applicationOpen nowSenior Marketing StrateegEURES job mobility portal · Utrecht, Netherlands

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Early applications get read.

7.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
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  2. 3.5%3 days
  3. 7.8%7 days
  4. 14.6%14 days
  5. 34.1%30 days
This job: posted 27 hours ago

The posting

In het kort: Je gaat strategische marketing- en klantrelatiestrategieën ontwikkelen, scenario’s en positionering uitwerken en deze vertalen naar concrete loyaliteitsstrategieën en roadmaps die marketing, data en technologie effectief verbinden met groeiambities. Functiebeschrijving Locatie: Utrecht/Thuiswerkplek. Dit ga je doen NS wil haar reizigersbase gericht en rendabel laten groeien. Daarvoor is een heldere strategische keuze nodig over onze toekomstige positie in het mobiliteitslandschap. Om vervolgens tot een concreet en uitvoerbaar plan voor klantbinding-, loyaliteit- en marketingplan te komen dat ons in staat stelt de reizigersbase en de gereisde kilometers effectief en efficiënt te laten groeien. Het landschap verandert snel door nieuwe mobiliteitsaanbieders, digitalisering, wet- en regelgeving en de komst van AI-agents. De keuzes die NS nu maakt, bepalen hoe we onze rol richting de reiziger invullen en vormt de basis van de klantrelatie die we in de toekomst met onze reizigers zullen hebben. Als Senior Marketing Strateeg geef je in eerste instantie richting aan dit fundamentele vraagstuk, waarbij verantwoordelijk bent voor het perspectief op de klantrelatie. Zodra de koers is bepaald, werk je de daaruit voortkomende marketingvraagstukken uit, waaronder de loyaliteitsstrategie en een samenhangende roadmap voor de marketingorganisatie. Je start met het ontwikkelen van een gedragen strategisch advies over de positionering van NS. Je brengt mogelijke scenario’s, consequenties en keuzes in beeld en vertaalt de gekozen richting vervolgens naar een concreet toetsingskader voor bestaande en toekomstige use cases. Vervolgens werk je vanuit de gekozen richting de marketing gerelateerde vraagstukken uit. Je houdt je onder andere bezig met: - Het analyseren van ontwikkelingen in het mobiliteits-, klantrelatie- marketing- en technologielandschap en de consequenties daarvan voor NS; - Het uitwerken van scenario’s voor de positionering van NS met betrekking tot klantr.

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