The posting
Senior Marketing Strategist - Bedrijfsanalyse - Creativiteit - Gedisciplineerde uitvoering - Gegevensinzichten - Netwerken - Oplossingsarchitectuur - Storytelling - Veranderingsvermogen - Verbeteringen van bedrijfsprocessen - Vereisten-analyse Dit is puur een indicatie of deze vacature bij jouw skills past. This is what we offer you - Salary : Gross monthly salary between EUR 5,030 and EUR 7,183 (scale 09) for a 36-hour work week . - Extras : a thirteenth month, 8% holiday allowance, and a 10% Employee Benefit Budget. - Development budget : EUR 1,400 development budget per year for your growth and development. - Hybrid working : a balance between home and office work (possible for most roles). - Pension : decide for yourself the amount of your personal contribution. We are looking for an experienced and strategic Senior Marketing Strategist to drive consumer engagement, adoption, and communication strategies across our initiatives within Area Consumer Interaction, Tribe Tech4Engneering at Rabobank. You & your role In this role, you will act as the strategic marketing partner to the Product Owner of our marketing squad. Together with the squad members, you will help translate consumer insights into compelling positioning, messaging, communication strategies, and adoption plans that maximize the value of our products and services, while actively contributing to the development of the team through mentoring and capability building. Examples for practices - Develop marketing strategies that support long-term objectives and deliver measurable business impact. - Lead end-to-end communication and engagement campaigns from planning through performance evaluation. - Establish KPI frameworks that measure campaign effectiveness, customer engagement, and adoption outcomes Facts & figures - 36 or 40 hours per week Top 3 responsibilities - Develop and drive strategic marketing plans that align consumer needs, business priorities, and long...



