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Open nowFirst seen 3 days ago

Paid Search Specialist

Evening Post Publishing36 open roles

Where
Columbia, South Carolina, United States
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Your applicationOpen nowPaid Search SpecialistEvening Post Publishing · Columbia, South Carolina, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Evening Post Publishing's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. Evening Post Publishing postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: first seen 3 days ago

Evening Post Publishing median: 1 days open

The posting

The Paid Search Specialist is responsible for supporting the planning, execution, optimization, and reporting of paid search campaigns across platforms including Google Ads and Microsoft Ads. This role works closely with the Digital Marketing team to help clients achieve their marketing objectives by driving qualified website traffic, leads, and conversions through data-driven search engine marketing strategies.

The ideal candidate is analytical, detail-oriented, eager to learn, and passionate about digital marketing. This position offers an opportunity to develop expertise in paid search advertising, campaign optimization, conversion tracking, and performance reporting within a fast-paced agency environment.

Responsibilities

  • Build, launch, and manage paid search campaigns in Google Ads and Microsoft Ads.
  • Conduct keyword research to identify opportunities for campaign growth and performance improvement.
  • Write compelling ad copy that aligns with client messaging and campaign objectives.
  • Structure campaigns using industry best practices, including ad groups, keywords, audiences, targeting, and bidding strategies.
  • Configure campaign settings, billing, and account setup as needed.
  • Assist with implementing and validating conversion tracking, key events, and campaign measurement aligned with client goals.
  • Monitor campaign performance and perform ongoing optimizations, including:
  • Keyword additions and exclusions
  • Bid adjustments
  • Audience optimizations
  • Ad copy testing
  • Budget pacing
  • Conduct A/B testing to improve campaign performance and maximize return on ad spend.
  • Review search term reports and implement negative keywords to improve traffic quality.
  • Monitor campaign budgets to ensure efficient spending and alignment with client objectives.
  • Prepare regular performance reports and provide actionable insights and recommendations.
  • Stay current on paid search platform updates, industry trends, and best practices.
  • Support additional digital marketing initiatives and special projects as assigned.

Requirements, Minimum Education Level & Experience

  • Bachelor's degree in Marketing or equivalent experience, Advertising, Business, Communications, or a related field preferred.
  • 0–2 years of experience in paid search, digital marketing, internships, or related marketing experience.
  • Google Ads Certification (or willingness to obtain within the first 90 days of employment).
  • Basic understanding of Google Ads, Microsoft Ads, Google Analytics 4, and Google Tag Manager is preferred.

Knowledge, Skills & Abilities

  • Strong analytical and problem-solving skills with an interest in interpreting performance data.
  • Excellent attention to detail and organizational skills.
  • Strong written and verbal communication skills.
  • Ability to manage multiple projects and deadlines in a fast-paced agency environment.
  • Proficiency in Microsoft Excel and Google Sheets.
  • Comfortable learning new digital marketing platforms and technologies.
  • Ability to work independently while collaborating effectively within a team.
  • Eagerness to continuously learn and stay current with digital advertising best practices.
  • Positive attitude, strong work ethic, and willingness to take initiative.
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  1. A CV for this posting

    Written against Evening Post Publishing's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Evening Post Publishing's form

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    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Evening Post Publishing's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

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