The posting
Job Title: Social Media and Email Marketing Specialist Salary Range: $63,500-$76,250 annually Location: Administration, Seattle WA Work Site: Hybrid - 3 days required in office, 2 days remote About the Position The Social Media & Email Specialist owns Evergreen Goodwill’s social media and email channels. This role sets the content strategy and editorial calendar, creates and edits brand-critical content, and uses performance data to build engagement and support organizational goals. The Specialist works with internal teams and community partners to keep content on brand and aligned with current best practices. Essential Functions and Responsibilities Function Content Strategy & Creation:
Develop and implement social media and email content strategies aligned with brand messaging and organizational goals. Own the editorial calendar, coordinating with internal and external teams. Create engaging social posts, video, stories and graphics with MarCom project managers, the studio and stakeholders. Lead content capture for priority content: plan, photograph, film and edit. Leverage and amplify UGC content and earned media across social channels in a way that builds trust and credibility. Build content templates and an approval workflow; review content produced by the Marketing & Communications Coordinator before it is published. Plan social and email support for enterprise milestones, such as grand openings, program launches and the Annual Report. Stay current on social and email best practices and apply them to keep content relevant.
Email Marketing:
Own the monthly email program, including its evolution into an enterprise newsletter. Write, build, test and send emails that drive engagement and action. Manage list health, segmentation and A/B testing. Ensure emails meet accessibility standards and CAN-SPAM requirements.
Social Media & Brand Management:
Oversee social channel health and community engagement; handle escalated or sensitive comments and messages. Steward brand guidelines so all social and email content reflects Evergreen Goodwill’s voice, visual identity and current platform specifications. Identify tools and platforms that improve efficiency and support organizational goals.
Data Analysis & Reporting:
Track and report on social and email performance, including engagement, reach, open and click rates, and conversions. Use analytics to measure success, identify improvements and refine strategy. Analyze customer feedback from social media, reviews and other digital sources to understand customer needs and perceptions.
Community Partnerships:
Develop and manage collaborations and partnerships with other content creators that extend the brand’s reach and mission. Create partner briefs and brand guidelines, and lead kickoff meetings so partners have what they need to create on-brand content.
Commitment to Goodwill Mission & Values:
Advance Evergreen Goodwill’s mission and values in brand communications and in interactions with staff and community partners. Practice safe work habits in support of a safety culture; report any potential hazards or accidents. Other duties as assigned.
Additional Responsibilities
Demonstrate sound judgment and professionalism while working independently or in team environments. Remain calm and effective during stressful or emergency situations. Maintain required certifications, training, and professional development. Meet established timelines for assigned work and projects. Uphold safe work practices and contribute to a culture of workplace safety. Perform other duties as assigned in support of department objectives and organizational needs.
Position Requirements To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This role requires reliable transportation to travel between work sites and/or perform job duties as scheduled. Education and Experience
Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience. 2–4 years of experience in social media, email, or digital marketing. Demonstrated experience creating and editing social media posts, graphics, and video content. Experience using data and analytics to track performance, synthesize results, and make recommendations to improve performance. Ability to collaborate with teams across the organization to align messaging and communications. Community partnership or external relationship management experience preferred.
Computer/Technology Skills
Proficiency with Microsoft Office, including Excel, Word, PowerPoint, Outlook, and Teams. Hands-on experience managing multiple social media platforms, including Instagram, Facebook, TikTok, and LinkedIn. Experience using social media management and email marketing platforms, such as Sprout Social and Constant Contact. Experience using analytics and reporting tools, including Google Analytics, social media platform insights, and email reporting tools. Comfort using generative AI tools, such as ChatGPT, Claude, Canva AI, and Adobe Firefly, for content and data workflows while applying appropriate judgment, fact-checking, and brand standards. Proficiency with Adobe Creative Suite or Canva preferred. Ability to learn new technology and software related to the job.
Physical Abilities While performing the duties of this job, the employee will be required to sit for long periods, communicate with other employees by talking and hearing, lift and carry items weighing up to 15 pounds, and operate computer systems. Specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus. Must communicate effectively, verbally and in writing, including with people who have limited English skills. Maintain reliable attendance.
