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Open nowPosted yesterday

CRM Manager (Planning), 1:1 Fan Engagement Marketing

EXL80 open roles

Where
New York, United States
Work mode
Hybrid
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Your applicationOpen nowCRM Manager (Planning), 1:1 Fan Engagement MarketingEXL · New York, United States

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The clock on this job

Early applications get read.

9.8% of postings close within 7 days. Measured by our own scanner across the market. EXL postings stay open a median of 5 days.

Share of postings closed within
  1. 1.9%1 day
  2. 3.9%3 days
  3. 9.8%7 days
  4. 15.5%14 days
  5. 33.7%30 days
This job: posted yesterday

EXL median: 5 days open

The posting

Job Description

We are seeking a passionate, innovative individual with a strong CRM background to join our Marketing CoE. The Fan Engagement Marketing CoE optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans around the world.

The CRM Manager will be responsible for executing omni-channel marketing campaigns. This role will work collaboratively across the organization within Marketing and with key partners such as Data & Analytics, Digital Media, and external agencies / vendors.

Responsibilities

Manage and execute marketing journeys from initial strategy review to deployment with a focus on outbound marketing channels (e.g. email, SMS, push, onsite/app).

Define business requirements for marketing campaigns including but not limited to audience, channel, flighting, and measurement details.

Optimize campaign targeting, flighting, and targets using insights and analytics.

Organize and maintain digital materials, calendars, deadlines, risks across various orchestration and project management platforms.

Communicate and collaborate with internal stakeholders, partners, and vendors to understand strategy, articulate campaign results, and delegate next steps accordingly.

Qualifications

Bachelor’s degree with at least 4 years of similar or relevant work experience.

Deep understanding of the marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platform, analytics, orchestration).

Passionate about digital strategy, digital transformation, marketing automation

Familiarity with Adobe platform (AEP, AJO, CJA) a plus.

Ability to work independently and as a team player to find ways to uncover opportunities

Strong communication skills

Keen attention to detail

Strong project and time management skills with high standards of accuracy and organization

Proven ability to collaborate and manage multiple projects within tight deadlines

Passion for innovation and solving difficult challenges

Passion for sports is a plus

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