The posting
Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.
At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.
As we continue to scale our global platform, the Retail Assistant Manager will play a critical role in elevating fan experiences, supporting store performance, and strengthening the fan connection at the venue level.
ROLE OVERVIEW
The Assistant Manager supports the General Manager in the day-to-day execution of store operations — including sales performance, fan engagement, merchandising standards, and shift-level team leadership — and steps in as Manager on Duty as needed. This role helps build and develop a high-performing team through hands-on coaching and consistent feedback, while fostering a culture of accountability, inclusion, and exceptional service. The Retail Assistant Manager delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.
HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.
Team & Leadership Impact (Build Championship Teams)
Cross-Functional Leadership:
- Partners with the General Manager on scheduling, team engagement, and building a positive store culture that supports consistent execution across all shifts.
- Collaborates with cross-functional partners to align on operational standards, event readiness, and business priorities during high-volume periods.
People Leadership:
- Coaches and develops associates through real-time, on-the-floor feedback and shift-level performance management.
- Assists with onboarding and training new team members on systems, standards, and expectations, ensuring a strong foundation for consistent performance.
Fan & Customer Impact (Obsessed with Fans)
- Delivers exceptional fan experiences by modeling brand standards and service expectations on the sales floor.
- Uses fan feedback and day-to-day observations to identify opportunities that improve the store experience.
- Resolves escalated fan concerns effectively and empowers associates to make sound, fan-first decisions.
- Adapts the team's approach during game days and special events to maintain a high-quality fan experience under elevated demand.
Innovation & Problem Solving (Limitless Entrepreneurial Spirit)
- Identifies opportunities to streamline daily processes and improve team efficiency.
- Brings ideas forward to the General Manager for improving fan experience and store performance.
- Adapts quickly to shifting priorities during high-volume periods, game days, and special events.
- Demonstrates curiosity and a solutions-oriented mindset when navigating operational challenges on the floor.
Ownership & Execution (Determined & Relentless Mindset)
- Supports the General Manager in executing daily operating procedures, opening/closing routines, and merchandising standards.
- Monitors sales performance and key shift-level metrics, adjusting team focus to help meet daily and weekly goals.
- Assists with inventory accuracy, loss prevention practices, and adherence to company policies and procedures.
- Serves as Manager on Duty in the General Manager's absence, ensuring smooth and consistent store operations.
AI & DIGITAL CAPABILITY
We are building a future-ready organization. This role is expected to:
- Apply AI and technology to improve efficiency, quality, and outcomes
- Use data and digital tools to inform decisions and enhance performance
- Demonstrate curiosity and adaptability in adopting new technologies and ways of working
- Contribute to a culture of innovation and continuous improvement
CAPABILITIES & EXPERIENCE YOU BRING
Required Qualifications:
- 3+ years of retail supervisory or leadership experience, including at least 1 year in a role with direct scheduling or Manager on Duty responsibility.
- Demonstrated ability to lead, motivate, and coach a team in a fast-paced, customer-facing setting.
- Proficiency in Fanatics and retail operating systems, including but not limited to POS, OpSuite, My Playbook, ServiceNow, and OKTA.
- Working knowledge of retail operations, including inventory processes and loss prevention basics.
- Strong communication and interpersonal skills, with the ability to give clear, constructive feedback.
- Ability to work a flexible schedule, including evenings, weekends, holidays, game days, and special events.
- Reliable attendance, punctuality, and professional representation of the Fanatics brand.
- Regularly required to stand, walk, reach, bend, and move throughout the store during shifts; ability to lift, carry, and move merchandise weighing up to 30 pounds; may be exposed to varying weather conditions on game days and during outdoor retail operations.
Education:
High school diploma or equivalent required; relevant coursework or degree a plus.
WORK LOCATION
On-site: Your work location will be onsite in Atlanta, GA.
At Fanatics, we operate with a BOLD mindset—We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined & Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
ABOUT US Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
ABOUT THE TEAM Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do: · Build Championship Teams · Obsessed with Fans · Limitless Entrepreneurial Spirit · Determined and Relentless Mindset
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