Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 22 days ago

Director, Gift Card Program Management & Marketing

Fanatics Inc.24 open roles

Pay
$180,000 – $250,000 a year
Where
New York, NY, United States
Work mode
On site
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector, Gift Card Program Management & MarketingFanatics Inc. · New York, NY, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Fanatics Inc.'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

14.0% of postings close within 7 days. Measured by our own scanner across the market. Fanatics Inc. postings stay open a median of 37 days.

Share of postings closed within
  1. 2.3%1 day
  2. 4.7%3 days
  3. 14.0%7 days
  4. 22.5%14 days
  5. 38.3%30 days
  6. 59.0%60 days
This job: posted 22 days ago

Fanatics Inc. median: 37 days open

The posting

About Us

Fanatics is a leading global sports platform redefining how fans connect with the teams, players and moments they love. Our businesses — Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Advertising, Fanatics Markets and Fanatics Studios — maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans to buy, bet, collect, and earn, while engaging with sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sportsbook and iGaming, physical and digital trading cards, live events, premium sports entertainment content, credit card offerings and more. Together, they form a powerful, integrated ecosystem — connected by the Fanatics ONE loyalty program and FanCash, the currency of sport — delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges and retail partners; over 7,000 athletes and celebrities; and over 2,000 retail locations, including all Lids stores. Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.

The Team:

Fanatics Gift Card Business sells over 200 different gift cards through tens of thousands of ecomm and physical stores in more than 10 countries, serving our clients’ fandom aspirations around gifting, self-rewarding, and business needs — and materially scaling it is a strategic priority for the company. The Global Gift Card Team operates as a high-velocity, entrepreneurial unit inside Fanatics, with the agility of a FinTech startup backed by the infrastructure of a global sports platform powerhouse: a highly collaborative, cross-functional team transforming, shaping, and scaling the business into a high-growth global acquisition engine, grounded in proactive ownership, creative problem-solving, and a shared passion for connecting sports fans worldwide to the brands they love.

The Role:

Fanatics is seeking a Head of Gift Card Program Management & Marketing to lead the day-to-day operational team, serving as the beating heart of the business, drive the team’s approach and execution across all special tech/ops/modernization projects, and scale the company’s gift card program across marketing, external existing partnerships with a focus on 3P, and internal business channels. This is a highly cross-functional role responsible for driving omnichannel marketing strategy, managing key distribution and financial partnerships, and overseeing day-to-day program operations — both domestically and internationally. The ideal candidate is a strategic operator who thrives at the intersection of program management, marketing with a focus of performance marketing, business operations, and business development, and is excited to build and lead a growing team. This role will manage a team of two full-time employees and two contractors, with the expectation of continued growth alongside the business.

What You’ll Do:

Internal Business Development & Program Operations

  • Oversee end-to-end team and program and management, including design and creative workflows, timeline management, and operational execution to keep the program running efficiently
  • Lead internal account management across B2B, B&M, and Events channels, ensuring alignment with broader program goals and maximizing cross-sell opportunities
  • Manage all domestic and international program operations, with responsibility for supporting continued growth in both areas
  • Lead the respective day-today program interface around all tech and ops modernization for the gift card business
  • Build, develop, and lead a growing team of direct employees and contractors, fostering a high-performance, collaborative culture

External Account Management

  • Serve as the primary relationship owner for all day-to-day external distribution and operational partners, spanning gift card processing networks, third-party vendors, retail distribution platforms and printing vendors
  • Manage the full lifecycle of external distribution and operational partner relationships, including day-to-day account management, performance reviews, issue resolution, and cross-sell initiatives, with a focus on opportunities development directly with the distribution partners
  • Identify and pursue new external partnership opportunities to expand gift card distribution reach and drive incremental revenue

Marketing Leadership

  • Lead omnichannel marketing execution across all channels, including third-party platforms, first-party channels, social media, paid social, paid search, B2B, athlete relations, influencer marketing, affiliate programs, and sponsorships, with a focus on performance marketing
  • Own the annual marketing strategy and planning process, including budget allocation, campaign execution, performance tracking, and reporting across all channels
  • Develop and manage relationships with media partners, agencies, and platform vendors to optimize channel performance and return on investment

What We’re Looking For:

  • 8–12 years of progressive experience in gift card, including technical advanced knowledge operations, set-ups, architecture, data & reporting, with at least 3 years in a leadership capacity
  • Demonstrated experience leading integrated, omnichannel marketing campaigns across paid, owned, and earned channels, with material understanding in performance marketing
  • Deep understanding and connections across the gift card ecosystem, including third-party retail and digital distribution, corporate B2B programs, processors and printers
  • Proven track record managing strategic external partnerships with financial institutions, retail distributors, or digital platforms, and delivering on cross-selling and bizdev opportunities with such partners
  • Strong people manager with a track record of building and developing high-performing teams
  • Excellent organizational and project management skills, with the ability to manage multiple workstreams simultaneously including design and creative workflows
  • Strong analytical capabilities; comfortable with performance tracking, reporting, and budget management across multiple channels
  • Ownership mindset, strong work ethic, and natural curiosity to proactively identify and pursue opportunities beyond what is explicitly requested
  • Collaborative, relationship-driven leader who thrives in ambiguity, manages competing priorities effectively, and balances strategic thinking with hands-on execution
  • Passion for the sports fandom space
  • Ability to work in the NYC office 4 days per week
  • Managing internal business channels such as B2B, B&M, and event-based programs preferred
  • Experience supporting or leading international programs is a plus

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$180,000—$250,000 USD

By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.

Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Fanatics Inc.'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Fanatics Inc.'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Fanatics Inc.'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.