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Social Media & Video Editing Executive (Chinese Copywriting) | Remote

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Kuala Lumpur, Malaysia, Remote
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Remote
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Your applicationOpen nowSocial Media & Video Editing Executive (Chinese Copywriting) | RemoteFastLaneRecruit · Kuala Lumpur, Malaysia, Remote
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. FastLaneRecruit postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

FastLaneRecruit median: 2 days open

The posting

公司背景 / 招聘说明

我们受一家 新加坡领先的专业移民公司 委托招聘,该公司以高水准的专业度、稳健的业务增长及强大的数字化品牌影响力闻名。

现诚邀一位具备中文内容策略与创作能力的 社交媒体与视频编辑专员 加入团队。

此岗位为 远程、实操性强 的角色。你将全面负责内容规划、创意制作与发布运营,以优质内容触达目标受众,并持续为公司带来高质量潜在客户。

职位概述

你将主导社交媒体整体策略的制定与执行,提升品牌曝光度、用户互动率,并推动自然获客。你需与销售与内容团队紧密合作,共同打造具有影响力、说服力与专业度的中文内容。

该职位要求卓越的中文文案能力不仅是语言流利,更需具备营销视角、故事表达力及强烈的内容执行力。你创作的内容需精准吸引目标受众,激发兴趣并促成行动。

主要工作职责

1. 文案与内容营销

  • 制定基于受众洞察与营销目标的社交媒体内容日历。
  • 进行内容研究,撰写与品牌定位一致的内容简报及主题方向。
  • 以故事叙述、情绪共鸣与营销心理打造高影响力中文文案。
  • 为不同平台设计吸睛 Hook、标题、CTA 及分平台内容框架。
  • 制作高质量视觉内容:短视频、图文、海报、图解资讯、博客等。
  • 每周在多个平台发布 至少 5 条内容(Facebook、Instagram、TikTok、小红书、抖音、YouTube、LinkedIn 等)。
  • 利用内容吸引潜在客户并协助销售团队获取高质量线索。
  • 与销售团队合作,使文案有效处理用户痛点、提升信任并加强转化。
  • 分析数据并依据表现优化策略,提高内容成效。
  • 于 两个工作日内 回复评论与私讯,维持积极的品牌互动。

2. SOP 制定与优化

  • 每月制定、更新社交媒体相关 SOP,包括内容制作、设计流程、视频剪辑等。

3. 月度报告与数据分析

  • 追踪并分析各平台核心指标(以 MoM 数字与百分比呈现)。
  • 提交月度报告,包括: 当月成果与亮点 遇到的挑战与解决方式 关键洞察及未来优化建议
  • 汇报数据如: 社交媒体带来的销售收入 粉丝增长 自然获客(数量与质量) 互动表现(分享、收藏、点赞、观看时长等)

任职要求

  • 至少 2 年 社交媒体与视频内容制作经验(须附作品集)。
  • 精通视频剪辑与平面设计(须附作品集)。
  • 能适应快速变化、以结果为导向的远程工作环境。
  • 主动、自律、可靠,具备强烈的责任感与项目推动力。
  • 熟悉主要社交平台的算法机制与内容运营策略。
  • 具备优秀的中文写作与沟通能力,能产出高质量营销内容。
  • 有成熟的说服型文案能力,包括 Hook、标题、CTA、脚本等。
  • 深刻理解用户心理与购买旅程,能创作促进转化的内容。
  • 具备数据分析与策略判断能力。
  • 思维灵活、富有创意,善于提出新内容点子。

预期成果

  • 持续掌握并更新与移民行业相关的政策资讯。
  • 提升品牌在各大平台的曝光度与影响力。
  • 持续产出能带来高质量潜在客户的内容,并推动销售转化。
  • 按时提交清晰且具洞察力的月度报告。
  • 稳定达成公司设定的每月 KPI。
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