The posting
Position Summary We are looking for a marketing professional who will be a tactical, execution expert for customer-first, integrated marketing campaigns and initiatives. As part of our marketing delivery and operations team, you will drive marketing execution in your assigned area(s.) You will develop, implement, assess, report and communicate on high performing, data-driven integrated marketing tactics and campaigns. Within this team, you will be the execution expert for your assigned areas, working hand-in-hand with and mentoring other experts on the team. You will also collaborate closely with our creative team, our client marketing team and our marketing strategy team to ensure on-time, on-strategy, highest quality delivery of marketing campaigns and initiatives. As the execution expert, you will help bring plans and ideas to life. If you love making things happen, are motivated by digging into data to get insights to improve, can’t stop yourself from seeking and building new skills and then teaching what you’ve learned to others and thrive helping all people use our world’s precious resources more efficiently, this is the job for you! Essential Duties and Responsibilities This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time.
Accountable for delivery of tactics on-time, on quality and on strategy within assigned area(s) Collaborate with the client marketing, performance marketing, creative strategy, and creative services teams to execute marketing campaigns and tactics. Be the “go-to” expert in in your assigned area(s) including process, tool and technologies related to assigned area(s.) On-board new team members to learn assigned areas, including being a resource and guide for support. Provide edits to completed designs as needed. Provide copy development support to the creative team for marketing materials. Work within the marketing project management system to keep work on track and all stakeholders up to date and informed. Identify areas to be improved in how we manage and delivery our work and work with leadership to implement these improvements. Manage workflow, review cycles and approvals of marketing materials from multiple internal and external parties. Implement, update and manage assigned tactics, including content creation, basic template design/updates, call-to-action, workflow automation, A/B testing and metrics reporting. Collaborate with creative team as needed. Create strong cross-functional relationships with marketing and other peers to foster shared learning and leverage best practices. Serve as point and support to internal customers and lead communications and management for tactics. Mentor other team members in your areas of expertise. Work with team to identify and implement better, faster, smarter and higher quality ways of executing with assigned areas and channels. Contribute to a positive, creative, fast-paced and innovative marketing team environment.
Position Requirements Education and Experience
Bachelor’s degree from an accredited college or university in marketing, communications, business or a related field. 5+ years of marketing experience. Demonstrated mastery including up to date certifications in two or more areas of marketing execution such as e-mail marketing, events, digital media or other.
Required Skills, Knowledge and Abilities
Proven experience with eCommerce platforms and online storefront management. Experience with Adobe Commerce (Magento) and BigCommerce is strongly preferred. Familiarity with eCommerce operations, merchandising, and digital customer experiences is a plus. Must be able to handle a wide variety of work and work in a fast-paced environment. Must be a detail-oriented, organized, self-starter, and have an ability to prioritize workload. Strong written and verbal communication skills. Ability to raise issues and lead project management as a subject matter expert in your specific discipline. Ability to analyze and interpret data and solve practical problems. Knowledge of mathematical concepts such as fractions, percentages and ratios. Proficient in Microsoft Office suite, specifically Word, Excel, PowerPoint and Outlook. Paid search, SEO, social media and email marketing tactical experience required. Certifications in marketing platforms such as Salesforce Marketing cloud, Hubspot, Google Analytics and Google Ads strongly preferred Growth-Driven Design certification a plus. Committed to diversity and inclusion Reliable transportation
Licenses & Certifications
Valid driver’s license
Compensation & Benefits: Franklin Energy reasonably expects the starting salary for this position to fall between $58,000.00 and $68,000.00 annually. The final offer will be determined based on relevant experience, skills, qualifications, internal equity, geographic location, and business needs. Franklin Energy offers a comprehensive benefits package, including medical, dental, and vision coverage; retirement benefits; paid time off; paid holidays; and other company-sponsored benefits and programs.
Travel Requirements
Willingness to travel up to 10%
