Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted today

Manager, Digital Platforms & Customer Engagement (CRM)

FEI SIONG FOOD MANAGEMENT PTE. LTD.

Pay
SGD 5,000 – SGD 7,500 a month
Where
West, Singapore
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowManager, Digital Platforms & Customer Engagement (CRM)FEI SIONG FOOD MANAGEMENT PTE. LTD. · West, Singapore

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on FEI SIONG FOOD MANAGEMENT PTE. LTD.'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.4% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.4%7 days
  4. 20.0%14 days
  5. 35.5%30 days
  6. 58.6%60 days
This job: posted today

The posting

Role Overview

Fei Siong Group is a leading F&B enterprise behind some of Singapore’s most recognized heritage and retail dining brands, including Encik Tan, EAT., Nam Kee Pau, and Malaysia Boleh!

As we expand our ecosystem across owned apps, brand websites, and customer engagement platforms, we are seeking a hands-on manager to lead app operations, manage our web presence, and drive omnichannel campaigns.

Within our newly established Digital, Technology & Customer Experience team, this cross-functional role connects digital product management, marketing automation, data analytics, and frontline retail operations. You will build multi-channel customer journeys, configure dynamic promotions, align campaign execution with Brand Marketing, and establish scalable operations for new channels such as self-service kiosks and direct ordering portals.

Key Responsibilities

1. App Platform & Product Ownership

  • Own app backlogs, UAT, defect resolution, and release schedules to deliver reliable, timely platform improvements with external technology vendors.
  • Use MAU, DAU, account activation, and checkout drop-off insights to prioritize improvements that increase adoption and conversion.
  • Manage vendor SLAs and maintenance to maximize app availability and deliver a stable iOS and Android experience.

2. Customer Engagement, Campaigns & Analytics

  • Build, test, and launch automated lifecycle campaigns across push, in-app, email, and SMS to increase customer engagement and retention using Braze or a comparable enterprise customer engagement platform, such as Salesforce Marketing Cloud (SFMC), MoEngage, or CleverTap.
  • Configure and deploy promotional rules, e-vouchers, loyalty tiers, and dynamic discounts through Talon.One or a comparable POS-integrated promotion and loyalty platform, such as SessionM or Capillary Loyalty+, to drive accurate, scalable campaign execution.
  • Analyze customer behavior and preferences to develop meaningful segments, shape relevant campaigns, and run structured A/B tests that improve engagement and generate incremental revenue.
  • Measure conversion, redemption velocity, cohort retention, and campaign ROI to identify performance drivers, optimize marketing investment, and improve future campaign decisions.
  • Maintain data quality, event schemas, and tracking standards to enable reliable reporting and PDPA-compliant activation.

3. Web & Owned Platform Management

  • Own day-to-day operations for brand websites, landing pages, and direct ordering portals to deliver reliable, conversion-focused customer journeys.
  • Manage CMS updates to keep menus, banners, store locators, and links accurate, functional, and optimized for discoverability and conversion.
  • Establish scalable workflows that accelerate the rollout of new digital touchpoints across the group’s retail network.

4. Brand & Store Operations Alignment

  • Align app banners, landing pages, and promo codes with Brand Marketing’s organic and paid campaigns to deliver a consistent customer experience and maximize campaign impact.
  • Partner with Store Operations to validate end-to-end POS scanning and voucher redemption flows and develop SOPs that improve launch readiness and minimize cashier friction.
  • Develop crew incentives and briefing materials that increase app adoption and customer sign-ups at store level.

Requirements & Qualifications

  • Experience: Minimum 5 years in digital platform operations, CRM or lifecycle marketing, or digital product management within F&B, QSR, retail, e-commerce, or another fast-paced consumer industry.
  • Customer Engagement & Loyalty Platforms: Hands-on experience building campaigns in enterprise customer engagement platforms and configuring promotion or loyalty rules. Experience with Braze and Talon.One is strongly preferred. Experience with comparable customer engagement platforms, such as Salesforce Marketing Cloud (SFMC), MoEngage, or CleverTap, and loyalty or promotion platforms, such as SessionM or Capillary Loyalty+, will also be considered.
  • App & Web Management: Demonstrated experience managing website CMS platforms, direct ordering flows, and mobile app release cycles with external agencies.
  • Data Fluency & Performance Analytics: Hands-on experience using web/app product analytics (e.g., GA4, Adobe Analytics, Amplitude), BI dashboards (e.g., Power BI, Tableau), and event-based campaign reporting to evaluate incremental lift, user drop-off, and ROI.
  • Technical & POS Understanding: Practical knowledge of POS system workflows, e-voucher validation mechanics, API triggers, and store-level redemption processes.
  • Stakeholder Management: Proven ability to translate customer, marketing, technology, and store operation needs into clear platform requirements, campaign plans, and implementation priorities.
  • Education: Bachelor’s degree in Marketing, Business or a related field preferred.

What This Role Offers

  • Consumer Reach: Shape the digital experience for well-known multi-brand concepts serving thousands of customers across Singapore each day.
  • End-to-End Platform Ownership: Direct responsibility over both the digital product experience and the customer engagement platforms that drive customer retention.
  • Modern Stack & Data: Work with modern, API-first tooling integrated directly into real-time store POS systems.
  • Direct Business Impact: Work in a visible, fast-moving team where platform and campaign improvements directly influence customer engagement, store traffic, and commercial performance across Singapore.

Posting text belongs to the employer. Removal requests: contact us.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against FEI SIONG FOOD MANAGEMENT PTE. LTD.'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on FEI SIONG FOOD MANAGEMENT PTE. LTD.'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    FEI SIONG FOOD MANAGEMENT PTE. LTD.'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.