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Open nowFirst seen 5 days ago

Corporate Brand Manager (Commercial)

Filinvest Group449 open roles

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Your applicationOpen nowCorporate Brand Manager (Commercial)Filinvest Group

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. Filinvest Group postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

Filinvest Group median: 2 days open

The posting

Job Summary

The Corporate Marketing Manager is responsible for leading strategic initiatives that strengthen the Filinvest Malls brand, enhance customer engagement, and ensure consistent messaging across all channels. This role focuses on developing and executing strategies in brand management, media partnerships, public relations (PR), social media monitoring, and external communications to support business objectives and build a positive brand reputation. Working closely with another Corporate Marketing Manager, this role ensures strategic alignment of marketing efforts with company goals while actively contributing to innovative campaigns and initiatives.

Duties and Responsibilities

STRATEGIC BRAND MANAGEMENT a.Develop and implement brand strategies to maintain Filinvest Malls' position as a preferred lifestyle destination. b.Ensure consistent brand identity across all marketing materials and communication platforms. c.Analyze market trends and customer insights to refine brand positioning and identify growth opportunities. d.Collaborate with cross-functional teams to align branding with customer experience and operational initiatives. e.Oversee creative direction for campaigns and promotional activities, ensuring they align with strategic objectives.

PUBLIC RELATIONS AND MEDIA PARTNERSHIPS a.Build and maintain relationships with media partners, journalists, and influencers to secure positive brand coverage. b.Develop and execute PR strategies, including press releases, media placements, and crisis communication plans. c.Identify and leverage strategic media sponsorships to amplify brand visibility and customer engagement. d.Oversee partnerships with media organizations to support event promotions, press briefings, and corporate announcements. e.Monitor and measure PR effectiveness through key metrics such as media reach and sentiment analysis.

SOCIAL MEDIA AND DIGITAL STRATEGY a.Oversee the monitoring of social media platforms across all malls to ensure timely and consistent messaging. b.Develop digital strategies to increase brand engagement, audience growth, and lead generation. c.Work with internal teams and agencies to ensure high-quality content creation and deployment. d.Track and analyze performance metrics, providing recommendations for optimization. e.Strategically guide the creation of campaigns that leverage emerging trends and technologies.

STRATEGIC PARTNERSHIPS AND EXTERNAL RELATIONS a.Establish partnerships with key organizations and sponsors to enhance the Filinvest Malls' presence in local and national markets. b.Develop and maintain relationships with community leaders, government agencies, and civic organizations to support strategic initiatives. c.Strategize and oversee collaboration with tenants to co-promote events, promotions, and campaigns. d.Represent Filinvest Malls' in high-level external engagements, ensuring alignment with corporate values and objectives.

STRATEGIC REPORTING AND PERFORMANCE MANAGEMENT a.Guide the preparation of strategic reports, including market analysis, customer insights, and campaign ROI. b.Supervise marketing coordinators and ensure alignment with corporate goals. c.Present key marketing and PR updates to leadership teams and provide actionable recommendations. d.Use analytics to monitor competitive landscapes and market share performance, refining strategies as needed.

Technical Competencies and Skills

  • Advanced understanding of PR and media strategies
  • Knowledge of social media management tools and analytics platforms
  • Proficiency in Microsoft Office and Adobe Creative Suite
  • Strategic thinking and leadership skills
  • Strong written and verbal communication abilities
  • Ability to foster relationships with media
  • Decision-making and problem-solving abilities
  • Ability to foster relationships with KOLs
  • Adaptability and resilience under pressure
  • Strong interpersonal and networking skills
  • Creativity and innovation in campaign strategies
  • Leadership and team management capabilities

Education, Trainings and Licenses Required

  • Bachelor's degree in Marketing, Communications, Business Management
  • Minimum of 5–7 years of experience in marketing PR or brand management
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