The posting
About us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
Our commitment to diversity, equity and inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
The role
FT Live is the global conferences and events division of the Financial Times Group. We deliver more than 200 events a year, including large-scale global summits, bespoke client forums, and digital conferences. Our events convene world-class speakers and bring together senior executives, policymakers, and thought leaders across industries and geographies.
The Audience Development Executive plays a crucial role in driving delegate acquisition and audience engagement for high-impact B2B events. Based in Manila, this role supports the FT Live marketing team by researching, qualifying, and managing delegate leads, contributing directly to the success of our client-sponsored and FT-branded events.
Working under the supervision of the Audience Development Manager, the Executive will be responsible for researching and building prospect lists, conducting outreach, and ensuring data accuracy in line with campaign briefs.
This is an exciting opportunity for a detail-oriented, curious, and proactive individual looking to gain experience in international events and audience marketing. This role is instrumental in identifying new leads for FT Live events and supporting the broader data acquisition strategy. Working from detailed marketing briefs, the Executive will conduct targeted research, build lead lists in a templated format, and collaborate with the Data team to upload and process records.
Key responsibilities
Audience Research & Acquisition
- Create high-quality lead lists based on event-specific briefs (e.g. job title, industry, location, and company).
- Use LinkedIn Sales Navigator, Cognism, web research, databases, and other tools to identify prospects.
- Collaborate with marketing managers and project leads to define and expand on target profiles.
- Conduct independent company, sector and market research to identify relevant organisations and decision-makers beyond initial campaign wishlists.
Audience Outreach
- Craft and send personalised LinkedIn InMails and emails to potential delegates.
- Support delegate invitation campaigns by managing email follow-ups and tracking responses and identifying opportunities for further engagement.
Data Management
- Perform data audits, clean-ups, and deduplication to maintain high data quality.
- Support audience data checks to assess the size, relevance and feasibility of potential audiences for prospective events.
- Collaborate with the Data and Delegate Services teams to ensure leads are uploaded, segmented, and handled in accordance with FT’s compliance protocols, including GDPR and consent regulations.
Campaign Support
- Track responses and lead engagement through internal systems and campaign dashboards.
- Contribute to post-campaign analysis, highlighting the impact of research activity and identifying relevant audience insights and learnings.
- Monitor the status of leads and support the audience development manager in adjusting strategies as needed.
- Provide ad hoc reporting and analysis as requested.
- Manage research across multiple campaigns and priorities, adapting to changing deadlines during busy periods.
Cross-functional Collaboration
- Work closely with event marketers, project managers, sales, and operations to ensure alignment on delegate recruitment goals and expanded event presence.
- Attend internal briefing meetings and proactively share research findings, audience trends and potential targeting opportunities.
Required skills and experience
- Open to fresh graduates with a Bachelor's degree in any four-year course
- Curiosity and willingness to learn about different industries, companies, markets and business topics.
- Experience of working with and manipulating large sets of data.
- Strong research and analytical skills, with the ability to find, assess and organise information from multiple sources.
- Must be proactive and be able to operate with limited supervision from line manager.
- A team player, who is a strong, confident communicator and collaborator.
- Ability to think creatively, ask questions and test ideas.
- Strong organisational skills and the ability to manage multiple priorities and deadlines.
- Resourceful approach to research and willingness to explore different sources and methods when information is difficult to find.
Desirable experience
- Prior experience in audience research, lead generation, or delegate acquisition.
- Knowledge of GDPR (and similar), impact on Marketing and Communications globally.
- Microsoft Excel Proficiency: Confident using Excel to manage, clean, and analyse lead data (e.g. using filters, pivot tables, and formulas).
- CRM Experience: Familiarity with Salesforce (or similar CRM systems) for logging, managing, and tracking lead data in alignment with audience development campaigns.
- Familiarity with AI-powered research tools or data visualisation platforms.
- Knowledge of Cognism or other B2B contact data platforms for sourcing and verifying leads.
- Familiarity with collaboration tools like Slack, Monday.com, or other similar tools for task tracking and internal communications.
- Previous experience working within a global or internationally distributed team.
Working Hours:
- Flexibility to work UK business hours is required. Occasional out-of-hours support may be needed during key campaign periods.
What’s in it for you? Our benefits
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.
We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.
Accessibility
We are a disability confident employer and Valuable 500 signatory.
Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [email protected] and a member of our team will be happy to help.
Further information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.
Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.
Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact [email protected].
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