The posting
Job Description
We are currently seeking a Wealth Protection Advisor (Service) to join our team. This is a hybrid role with an opportunity to work from one of our branches located in Kelowna, Penticton, Duncan, Victoria, Langley or the greater Vancouver area.
The Wealth Protection Advisor (Service) provides professional and comprehensive less complex, insurance planning, solutions and advice to members requiring term life insurance deals. This role completes a review of the member’s current level of insurance coverage and provides recommendations that meet the member’s life cycle needs for today and the future primarily from a virtual environment. The Wealth Protection Advisor (Service) mines current term policyholders, builds and maintains relationships and takes on referrals from lines of business in the term space, referring more complex insurance solutions to the Wealth Protection Advisor. This role also provides leadership, education, and coaching to branch employees on relevant insurance products and services, as required.
Here’s what would be included as a part of your typical day
- Sales and Service Strategy: Mines current regular term life insurance policy holders, provides insurance planning and advice to members, referring complex cases to the Wealth Protection Advisor. Builds and maintains relationships, analyzes member data on income, assets, liabilities and wealth transfer objectives, identifies needs and provides appropriate insurance solutions or refers to product specialist within other FW Wealth Management (FWWM) lines of business; seeks opportunities to assist members in consolidating their financial assets with FWWM; conducts follow-up interviews with members on at least a bi-annual basis to identify changes in circumstances that would require alternate insurance option.
- Risk Management: Provides advice and acts in accordance with ethical standards, Life Insurance Council of BC policies and applicable regulatory requirements, ensuring that risk to the member and FWWM are minimized; maintains compliance with FWWM audit and risk management policies and procedures. Keeps up to date with the changes surrounding Life Insurance and Wealth Management practices.
- Leadership: Builds relationship with branch leadership and employees and provides subject matter expertise and/or mentoring when required; schedules and facilitates product knowledge sessions with members and/or branch employees; provides input into the performance evaluation for assigned support staff.
- Member Transactions: Processes applications; conducts follow-up discussions with insurance vendors and/or contractors and/or medical professionals, as required, to assist with the processing of applications; sets up and maintains accurate member files.
Differentiation between WPA & WPA (Service) role:
- The WPA works self-sourced opportunities and complex life insurance referrals solutions that require advanced planning and advice; WPA (Service) mines and works term life insurance deals that require simple planning and refers more complex planning and advice to the WPA
- WPA is an outside sales role; WPA (Service) is a centralized role
Required Skills, Experience & Qualifications
- Bachelor's Degree in related discipline or equivalent combination of education and experience required
- Life Insurance Qualifying Program (LLQP) Required
- CLU, CFP or PFP or equivalent designation (within 24 months) preferred
- 2-4 years in a life insurance sales position or equivalent required
- Proven superior knowledge of life insurance products and services preferred
- Proven networking and relationship building skills
- Superior sales abilities e.g. active listening, identifying business opportunities, influencing, and negotiating to close sale
- Demonstrated ability to communicate both verbally and in writing with a wide variety of people
- Proficient with computer software programs e.g., Microsoft Office
- Displays an understanding of risk and risk ownership by being able to demonstrate adherence to policies and procedures.
Our compensation has 3 parts: • Base Salary • Commission Structure - Competitive, performance-driven commissions with strong earning potential • Performance Bonus - Additional variable compensation aligned to your results
The compensation structure for this role is currently under review. Compensation will include a base salary, commission earnings, and an annual incentive opportunity. Anticipated total compensation for this role is between $90,000 and $120,000 annually.
About Us
What’s in it for you:
First, we strive to make our team members feel genuinely rewarded. You’ll have:
- Mental health coverage and resources
- Customizable health benefits, as well as topped-up parental leave
- Performance-based compensation, employee banking advantages and group RRSP matching
- Vacation time and flexible work arrangements to support your lifestyle
We are committed to providing a fair, equitable, and competitive rewards package that reflects the value an individual brings to our organization. The compensation mentioned in this job posting should serve as a guide. The total cash compensation earned may vary based on a variety of factors including bonuses and/or incentives, an individual’s skills and experience, and may correlate with performance in the role.
We also provide and encourage opportunities for our employees to make a meaningful impact. After all, as a credit union we’re powered by giving back—in big ways and through small gestures. That's why we offer employees paid time off to volunteer, partner with thousands of local charities, build long-lasting relationships that help our members get ahead and commit to environmental, social and governance (ESG) practices.
By joining our team, you’ll be able to elevate your potential. Wherever your own purpose leads, we’re here to support you with award-winning in-house training programs, access to LinkedIn Learning, and reimbursement for external courses to help you get ahead.
Take the next step in your career as part of our team. Apply for this opportunity!
Candidates, please note: if you are being considered for this role, you will be required to complete a background check, such as employment verification, credit check and criminal record check.
Diversity, Equity, Inclusion & Belonging
At Tru Cooperative Bank, we embrace diversity regardless of gender identity or expression, sexual orientation, religion, race, ethnicity, age, diverse ability, and any aspect that makes someone unique. Inclusion is woven through our organization, from our employee-led network groups, hiring practices and education programs that address barriers and continually grow our equitable, diverse and inclusive culture.
We encourage people who are from equity-deserving groups to apply for a career with us, including women or non-binary people, persons with diverse abilities, Black, Indigenous Peoples, People of Colour and members of 2SLGBTQIA+ communities.
If an accommodation would help you during the process of applying or interviewing for a career with us, please let us know how we can assist you, whether it’s preparing materials in an alternate format, booking an accessible meeting room or other arrangement.
Your individuality is welcome here.
About Us
We’re a financial cooperative that does things differently. We provide time-tested advice that helps our members feel optimistic about their future, and we offer comprehensive banking solutions that enable people to confidently reach their goals. With the financial strength and extended branch network of a large financial institution, we maintain local connections to our communities and take a unique grassroots approach to service. Our more than 250,000 members and approximately 1,250 employees operate from 45 branches throughout the province of BC, under the Envision Financial, Valley First, Island Savings and Enderby & District Financial brands. Visit trucooperativebank.ca for more information on Tru Cooperative Bank.
Statement on AI Use:
In accordance with Ontario’s Employment Standards Act, we confirm that no artificial intelligence (AI) tools are used to screen, assess, or select applicants for this position. All applications are reviewed by our recruitment team.
Statement of Genuine Vacancy:
This posting represents a true and current vacancy within our organization. We are actively seeking to fill this role and welcome applications from qualified candidates.
Please know we appreciate your interest in us but only candidates selected for an interview will be contacted.



