The posting
Join us in bringing joy to customer experience. Five9 is a leading provider of cloud contact center software, bringing the power of cloud innovation to customers worldwide.
Living our values everyday results in our team-first culture and enables us to innovate, grow, and thrive while enjoying the journey together. We celebrate diversity and foster an inclusive environment, empowering our employees to be their authentic selves.
We are looking for a Senior Audience Marketing Manager to own the audience strategy for an assigned industry vertical — across both net-new prospect accounts and Five9's existing customer base — and to be the connection between marketing investment and pipeline outcomes. Reporting to the Senior Director of N. America Demand Generation, this person is accountable for how well Five9 understands its target accounts in the vertical, how consistently marketing and sales work from the same plan, and how effectively the company's platform story lands with the specific buying committee in that industry, whether that account is being won for the first time or grown after the sale.
The specific vertical this role owns — Healthcare, Financial Services and Insurance, or another priority industry — is based on business need and may shift over time. Whatever the assignment, the job is the same: build the audience plan for the full account base in that vertical, run the campaigns that plan calls for, and manage the budget behind it, end to end.
The right candidate treats campaign execution as a means to a pipeline outcome, not an end in itself. They build, run, and optimize the campaigns their vertical needs, while partnering with Sales, Sales Development, Customer Success/Account Management, Solution Consulting, Product Marketing, and Brand to align that execution with go-to-market priorities rather than running a parallel plan. And they can defend the plan in front of leadership with pipeline logic, not vanity metrics.
Key Responsibilities
Audience Strategy & Measurement
- Own and communicate the audience marketing strategy for an assigned industry vertical tied directly to Five9's account-based go-to-market model, spanning the entire lifecycle from net-new prospect to customer advocate.
- Establish the measurement model connecting audience activity to business outcomes — new and expansion pipeline creation, account engagement, and progression through the funnel.
- Present vertical performance and investment cases to marketing and sales leadership with a clear line from spend to outcome.
Pipeline & Revenue Partnership
- Own the marketing contribution to the vertical's pipeline in direct partnership with the Sales, Sales Development, and Customer Success/Account Management teams working the same account list.
- Build and run marketing programs into the vertical's existing customer base, driving engagement, expansion, and cross-sell with the same rigor applied to net-new pipeline.
- Participate in the vertical's pipeline cadence, reporting progress and gaps alongside the sales and customer success counterparts who own the same accounts.
Persona & Positioning Strategy
- Adapt Five9's core platform positioning to the buying committee inside the vertical, translating a horizontal narrative into an industry-specific pitch.
- Equip Sales, Sales Development, and Customer Success/Account Management with vertical-specific messaging, proof points, and objection handling while staying current on the industry's regulatory and competitive context as assignments shift.
- Know which competitors matter most for the vertical — build that differentiation into campaign messaging proactively, ensuring the marketing itself makes the case rather than leaving differentiation to be argued deal-by-deal in Sales conversations.
Budget & Program Execution
- Manage the marketing budget for the vertical — making deliberate trade-offs across prospect accounts, customer accounts, events, campaigns, and content.
Candidate Requirements and Experience
- 6+ years of experience in B2B marketing, with direct accountability for pipeline or revenue outcomes.
- Experience designing and executing account-based, vertical, or industry-specific marketing programs.
- Track record partnering directly with sales organizations against a shared account list and shared pipeline targets.
- Demonstrated ability to tie marketing programs to pipeline and revenue outcomes, not activity metrics.
- Deep understanding of B2B SaaS buying processes and multi-persona buying committees, and experience owning and defending a marketing budget.
- Working fluency across the full demand marketing mix — field, digital, email, content, and events — with a clear point of view on how each channel contributes to, converts, and reinforces the others inside one integrated plan. This role is built for a well-rounded demand marketer, not a single-channel specialist.
- Strong written and verbal communication skills, with the ability to adapt core positioning for different personas and industries, and comfort working consistently from shared frameworks and proof points rather than developing messaging independently.
- Experience marketing into a regulated or compliance-heavy B2B industry — financial services, healthcare, government, or similar — is highly recommended.
- Experience in contact center, CCaaS, UCaaS, or adjacent technology industries is highly recommended, along with familiarity with account scoring/ICP models, ABM platforms (e.g., 6sense, Demandbase), and Salesforce or marketing analytics tools.
- Hands-on proficiency with modern AI tools and a clear point of view on their application to audience and demand marketing — including practical experience using AI to accelerate campaign development, research, and content production.
- Bachelor’s degree or equivalent experience.
Work Location: This role is fully remote for candidates who reside outside the 30 mile radius of one of our offices. For candidates who reside within a 30 mile radius of one of our offices, this role is Hybrid and would require 3 days a week (T, W, TH) in office.
As part of our continued commitment to diversity, equity, and inclusion, Five9 supports pay transparency during the entire recruitment process. Actual compensation packages are based on several factors that are unique to each candidate including, but not limited to: skill set, depth of experience, certifications, and specific work location. The range displayed reflects the minimum and maximum target for new hire salaries for the job across the United States. Your recruiter can share more about the specific compensation package during your hiring process.
Additionally, the total compensation package for this position may also include an annual performance bonus, stock, and/or other applicable incentive compensation plans.
Our total reward package also includes:
- Health, dental, and vision coverage, beginning on the first day of employment. Five9 covers 100% of the employee portion of the health, dental and vision coverage and shares a high portion of the dependent cost. We also offer Short & Long-Term Disability, Basic Life Insurance, and a 401k saving plan with employer matching.
- Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching and self-guided mindfulness exercises for all covered employees and their covered dependents.
- Generous employee stock purchase plan.
- Paid Time Off, Company paid holidays, paid volunteer hours and 12 weeks paid parental leave.
All compensation and benefits are subject to the requirements and restrictions set forth in the applicable plan documents and any written agreements between the parties.
The US base salary range for this role is below.
$82,300—$229,500 USD
Five9 embraces diversity and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better we are. Five9 is an equal opportunity employer.
Five9 is committed to providing reasonable accommodations for qualified individuals with disabilities throughout the application and interview process. If you need assistance or an accommodation due to a disability, please contact us at [email protected] to request an accommodation. Requests will be handled confidentially and in accordance with applicable law.
View our privacy policy, including our privacy notice to California residents here: https://www.five9.com/pt-pt/legal.
Note: Five9 will never request that an applicant send money as a prerequisite for commencing employment with Five9.
