The posting
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
About the role
Medical and scientific credibility is the foundation of Flo. It’s the core of who and what we are.
Our medical teams engage the experts on our medical board (120+ and counting!), establish research partnerships (Stanford University, Johns Hopkins University, Northwestern University, and others), help developers design our intuitive AI tools, check our medical accuracy, and drive medical credibility across the whole platform.
Flo’s credibility is also recognised by industry leaders. In October 2026, Google Health announced a multi-year strategic partnership with Flo, bringing together Flo’s women’s health expertise with Google’s wearable technology and AI-powered coaching. Down the line, this collaboration will include consent-based data syncing between the two apps and joint research into underserved areas of women’s health, such as perimenopause, PMOS, pregnancy and postpartum recovery. For our medical team, this means even more opportunities to shape how millions of women understand and manage their health, and to hold that work to the highest standard of medical accuracy.
We divide our Medical Advisors into two groups: the User Centric team and the Health Stream team.
The Health Stream Medical team looks after the predictive powers of Flo, working hand in glove with product, engineers and data science to offer a truly powerful predictive experience to the millions of people who trust Flo with their health and wellbeing.
The User Centric Medical team ensures that Flo’s health-related features, information and user experiences are medically accurate, relevant, understandable and genuinely useful. We provide medical expertise throughout the product development lifecycle, translating scientific evidence into accessible, actionable health experiences, and advising the wider business on what good looks like when it comes to medical credibility, and on what a clinician says a good user journey should be.
This role sits in the User Centric team. We’re looking for a fully qualified doctor with experience in women’s health and health tech, who is excited about the role AI can play in medical quality and governance. You’ll work alongside highly experienced and supportive colleagues, all experts in healthtech and passionate about improving women’s health. Our team is collaborative and always happy to share knowledge, making it a great role for someone ready to make a real impact.
What you’ll be doing
Medical expertise, content and product development
- Provide expert medical guidance in women’s health, menstrual and reproductive health, fertility, contraception and related conditions
- Collaborate with product managers, designers, content specialists and engineers to shape health-related features and experiences from early concept through implementation
- Contribute to the design of user journeys, interactions and personalised experiences, ensuring medical information is relevant to users’ circumstances and questions
- Help define the intended medical value of product features and identify opportunities to improve their practical usefulness
- Support the development of onboarding flows by gathering medical research and contributing to their creation
- Work with members of Flo’s Expert Board to peer-review concepts and ensure adherence to the latest medical guidelines
- Provide expert input on medical risk assessments and on regulatory compliance in line with healthcare industry standards
- Continuously improve our medical review workflows
Medical relevance and user-centred communication
- Ensure health information is not only factually accurate but also relevant, understandable and appropriate to the user’s context
- Adapt the depth, complexity and presentation of medical information to different user needs, levels of health literacy and stages of their health journeys
- Work with content and design teams so that medical communication is clear, empathetic and consistent with Flo’s tone of voice, without compromising accuracy
Medical quality of AI-powered experiences
- Contribute to medical communication principles and response quality requirements for conversational AI and other AI-powered health experiences
- Evaluate AI-generated medical explanations for accuracy, relevance, clarity, completeness and practical usefulness
- Help develop and refine medically appropriate response patterns that provide meaningful information while respecting clinical safety requirements
- Design, test and monitor AI agents and AI-assisted workflows that improve the scale, consistency and speed of medical reviews and assessments
- Apply AI in medical governance, and work with the Medical Accuracy & Clinical Safety team to ensure improvements in user experience remain consistent with established clinical safety requirements
Scientific collaboration and innovation
- Stay informed about developments in women’s health research, medical communication, digital health and emerging technologies
- Collaborate with scientific and product teams to turn new medical evidence into meaningful user-facing experiences
- Contribute medical expertise to the exploration of new health-related product concepts
The medical face of Flo
- This role may involve representing Flo as a medical voice, including appearing in in-app videos, on Flo’s social media channels, and in content created for user acquisition. Comfort in front of the camera and the ability to communicate complex medical topics clearly and warmly to a broad audience are important.
You’ll use tools such as Figma, Jira, Miro and Google Workspace to manage and deliver your work, alongside AI tools and agent frameworks (Claude, Datbricks, etc).
Your experience
Must have
- Medical degree
- Minimum 2 years of experience as a clinician
- Experience using AI in medical governance, quality assurance or clinical review
- Experience designing, integrating, validating, or evaluating AI agents and AI-assisted workflows for clinical accuracy
- Experience reviewing or creating user-facing health content (e.g. articles, videos, social media, in-product messaging)
- Willingness and ability to act as a medical spokesperson on camera and across Flo’s channels
- Excellent command of written and spoken English (C2 level or higher)
Nice to have
- Experience in women’s health, either as a GP with a proven interest or as an OBGYN
- Understanding of clinical safety, medical governance and regulatory requirements in digital health products
- Experience collaborating with software product development teams on consumer health technology
- Experience partnering with marketing teams in a healthtech or industry setting
- Prior experience presenting medical content on video or social media
What success looks like
- Acting as the main medical point of contact for User Centric topics across product, content and design
- Aiming for 100% medical accuracy across user-facing experiences, working closely with the Medical Expert Board and in-house medical team
- Bringing new, medically appropriate ideas to product and content teams
- Improving the quality, speed and scalability of medical review workflows, including through AI-enabled tooling
- Serving as a credible, trusted medical voice for Flo in video and social content
#LI-Hybrid
Annual Salary Range (ranges may vary based on skills and experience)
£82,000—£95,000 GBP
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
