Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 4 days ago

Demand Generation Specialist

Follett Software, LLC6 open roles

Where
Remote - USA
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDemand Generation SpecialistFollett Software, LLC · Remote - USA

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Follett Software, LLC's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

8.3% of postings close within 7 days. Measured by our own scanner across the market. Follett Software, LLC postings stay open a median of 42 days.

Share of postings closed within
  1. 1.9%1 day
  2. 3.9%3 days
  3. 8.3%7 days
  4. 15.3%14 days
  5. 34.1%30 days
This job: posted 4 days ago

Follett Software, LLC median: 42 days open

The posting

Company Overview:

Everything we do is for educators. We’re partnering with them to advance a bold vision for education that boosts district performance and student success. At Follett Software, we empower educators across roles with technology that streamlines processes and manages information and resources to improve their schools, increase student success, and drive the future of education. We believe that by empowering educators to amplify their impact on students’ lives, we can change the world. Our goal and mission is to drive the future of education. We are inspired by educators to deliver transformative technology. Our innovative, connected solutions simplify challenges and offer a seamless and intuitive experience.

POSITION SUMMARY

The Demand Generation Specialist is an acquisition-focused role within Marketing, reporting to the Sr Manager, Demand Generation on our Growth Marketing team. This role strengthens Follett Software’s acquisition engine by planning, executing, measuring, and optimizing demand generation activity to drive revenue growth and maximize profitability for the Follett Software Organization. Working closely with marketing leaders and cross-functional partners, the role translates business priorities into strategic campaigns and actionable performance insights that support pipeline growth and consistent campaign execution.

POSITION SCOPE

Responsibilities

  • Work closely with the marketing team and other go-to-market partners to develop, implement, and measure integrated marketing campaigns that drive revenue growth.
  • Partner with marketing leaders and cross-functional stakeholders to translate business needs into campaign briefs, audience priorities, messaging, offers, and activation plans.
  • Leverage approved AI tools and agentic workflows to improve campaign planning, content development, reporting, optimization, and operational efficiency.
  • Coordinate campaign production across existing and emerging marketing channels, maintaining visibility into timelines, dependencies, deliverables, and handoffs.
  • Ensure consistent brand messaging and positioning across all marketing channels and touchpoints.
  • Monitor full-funnel marketing performance to surface insights and optimization opportunities for the Growth Marketing team.
  • Prepare regular reports and presentations for senior management, providing insights on leading and lagging indicators, revenue performance, market trends, and growth opportunities.
  • Create and maintain campaign documentation, calendars, status, and KPI reporting to support consistent execution and shared visibility.
  • Create optimization strategies for testing audiences, messaging, content, segmentation, offers, and other campaign tactics to continuously improve engagement and conversion.
  • Collaborate with Marketing, Sales, and other go-to-market partners to support lead follow-up, feedback loops, and alignment on acquisition priorities.
  • Other duties as assigned.

QUALIFICATIONS

  • Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a related field.
  • 3–5 years of experience in demand generation, campaign marketing, digital marketing, or a related B2B marketing role; experience in B2B SaaS required (EdTech experience is a plus)
  • Demonstrated ability to learn and apply AI tools, automation, and agentic workflows in marketing, with appropriate judgment and adherence to company policies.
  • Experience managing and marketing campaigns across multiple channels such as email, paid media, webinars, events, content, or partner programs, including success measurement
  • Experience working in a CRM system such as Salesforce; familiarity with campaigns, opportunities, and related data to analyze performance and create reports.
  • Strong written and verbal communication skills, with attention to detail and accuracy in campaign execution.
  • Proficiency in Microsoft Office products; practical experience with Excel is preferred, including data sorting, filtering, cleanup, basic formulas, and pivot tables.

WORK ENVIRONMENT

  • This role is remote and only open to candidates currently located in the United States and able to work without sponsorship.
  • It requires a suitable space that provides a private and quiet workplace.
  • Work hours and schedules are set to accommodate the requirements of the position and the needs of the organization and may be adjusted as needed.

PHYSICAL REQUIREMENTS

  • Perform tasks in a home office environment with frequent virtual meetings, communications, and interruptions, requiring effective time management and prioritization.
  • Prolonged sitting with sustained visual focus on digital screens, requiring the ability to interact at a typical working distance.
  • Frequent use of keyboard and mouse, involving repetitive hand movements and fine motor skills for typing, navigating, and handling materials.
  • Occasionally adjust position or move within the workspace to reach, retrieve, or access items, involving bending, twisting, or reaching, and occasionally lifting or carrying items weighing up to 10 pounds.
  • Travel requirements: Minimal (less than 10%)

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

EEO

Follett Software provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We are committed to providing reasonable accommodations to, among others, individuals with disabilities and disabled veterans. If you are interested in applying for employment and need assistance or an accommodation in the application process due to a disability, please contact us by email and let us know the nature of your request and your contact information.

Email: [email protected]

CCPA Notice for California Residents: https://follettsoftware.com/wp-content/uploads/2024/10/Notice-to-California-Applicants.pdf

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Follett Software, LLC's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Follett Software, LLC's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Follett Software, LLC's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.