The posting
National Account Manager
Force Factor is on a mission to disrupt the global health and wellness industry by creating innovative health products that help consumers Unleash their Potential. Our vitamins, supplements, and better-for-you foods are scientifically formulated to help create healthier and happier lives for people of all kinds. Our award-winning products are sold in thousands of retail and eCommerce stores nationwide, including Walmart, Amazon, Walgreens, Target, CVS, The Vitamin Shoppe, Sam’s Club and iHerb. More than 50,000 people buy our products daily and that number is growing every month. You have the potential to make a real impact on people’s lives by working at Force Factor to create products that Unleash Potential!
Culturally, think of us as an intense, meritocratic, and exciting high-growth startup that has survived and thrived through its first decade of rapid evolution and is now focused on scaling up to conquer the next decade’s challenges and opportunities. We’ve accomplished a lot in our first 17+ years, but fundamentally know that we’re just at the beginning of our journey, and that’s where you come in! We need the smartest, highest energy people with real integrity who are looking to join an ambitious, hard-working team.
Force Factor is based in Boston’s innovative Seaport District. Our team is filled with passionate, dedicated, and inspiring people operating with an ownership mindset (which is easy because we are entirely privately held and plan to stay that way). If you love a challenge, enjoy acting with urgency, and prefer to opt into a high-performance culture, when you join us, you’ll feel like you’ve finally come home. Our private ownership structure is designed for the long term to enable huge opportunities for key team members to learn a ton, work with other A players and generate significant wealth, and we hope you’ll choose to help us build an enduring and successful business for decades to come. There are two main reasons we’re included on Bain’s Insurgent Brands list of high-achieving CPG brands outperforming market growth: our people and our culture.
The Role
Force Factor is seeking a National Account Manager to own and grow our business with national retail partners. This role is responsible for building strong customer relationships, expanding distribution, and driving profitable growth across an assigned portfolio of accounts.
The ideal candidate brings 4–7 years of experience managing national retail accounts, a strong record of delivering results, and a clear upward career trajectory demonstrated through promotions and increasing responsibility. You understand how to turn consumer insights, category trends, and product differentiation into compelling selling strategies, adapting your approach to each retailer’s priorities and shoppers.
You will report directly to the Chief Retail Officer and serve as the face of Force Factor across some of the most strategically important and fastest-growing accounts in the health and wellness retail landscape.
Key Responsibilities
- Drive measurable and significant year-over-year territory growth by expanding distribution, increasing velocity at existing doors, securing incremental shelf space, and identifying whitespace opportunities across the assigned account portfolio.
- Own the full P&L and commercial relationships for assigned national retail accounts, driving revenue growth, distribution expansion, and share of shelf.
- Manage trade spend and promotional ROI across assigned accounts, partnering with finance to resolve deductions and ensure promotional investments drive profitable growth. Lead broker relationships, setting clear goals and holding partners accountable for execution and results.
- Own account-level sales forecasts in partnership with demand planning and supply chain, aligning inventory with promotional plans and customer demand to maintain strong in-stock levels, on-time, in-full (OTIF) delivery, and fill rates.
- Develop and execute joint business plans with each retail partner, including annual planning, promotional strategy, innovation pipeline presentations, and category reviews.
- Build and maintain strong, trust-based relationships with buyers, category managers, and key decision-makers at each account, earning credibility through category expertise and consistent follow-through.
- Drive distribution and velocity through distributor partners, coordinating with distributor reps and retail account teams to execute programming effectively.
- Lead ingredient-forward, scientifically grounded selling conversations with retail partners, positioning Force Factor's product platforms against competitive supplement brands with confidence and depth.
- Identify and pursue new distribution opportunities with retail partners that align with Force Factor's brand positioning.
- Develop compelling, consumer-insight-driven selling stories that connect Force Factor's portfolio to each retailer’s shoppers and adapt that narrative effectively for each account's unique buyer priorities.
- Partner cross-functionally with marketing, finance, and operations to ensure accounts are fully supported and business plans are executed with excellence.
- Monitor and analyze account-level sales data to identify trends, close gaps, and capitalize on growth opportunities.
- Represent Force Factor at trade shows, customer meetings, and industry events as needed.
Required Qualifications
- Bachelor's degree from an accredited 4-year college or university required; a degree in Business, Sales, Marketing, or a related field is preferred.
- 4–7 years of national account management experience in CPG, with a strong and demonstrable track record of driving growth with national retailers. Experience in vitamins, supplements, or health and wellness is strongly preferred.
- Demonstrated career stability, with employment at no more than two companies in the past seven years.
- Clear upward career progression, demonstrated through earned promotions and increasing scope, responsibility, and ownership of business results.
- Direct ownership of national retailer relationships, including leading headquarters sales calls, managing buyer relationships, negotiating business plans, and delivering account-level results.
- Ability to credibly discuss ingredient science, formulation strategy, and clinical differentiation in buyer conversations is a significant differentiator.
- Strong analytical skills with the ability to synthesize SPINS, POS, and distributor data into clear insights and compelling selling narratives.
- Demonstrated ability to develop strategic joint business plans and present persuasively to buyers and senior retail decision-makers across different account types.
- Exceptional written and verbal communication skills, with the ability to tailor messaging effectively for retail buyers, distributor partners, and internal stakeholders.
- Highly organized and capable of managing a multi-account portfolio with competing deadlines and priorities while maintaining accuracy and attention to detail.
- Entrepreneurial, ownership-oriented mindset, someone who operates with urgency, takes initiative, and holds themselves accountable for results without needing to be managed closely.
- Comfortable working independently while staying tightly connected to internal teams and maintaining a high travel cadence to accounts and headquarters.
- Detail-oriented, driven, and competitive, with an insatiable desire to win.
