The posting
Are you the person who gets excited about turning partner relationships into real revenue, real solutions, and real momentum? This role is for someone who loves connecting the dots between technology partners, sales teams, solution leaders, and enterprise clients, and knows how to turn those connections into meaningful business opportunities. If you enjoy building strategic alliances, shaping go-to-market ideas, and helping bring data, analytics, AI, and cloud solutions to market, this could be a great fit.
Who we are FormativGroup is a technology consulting and engineering firm that helps organizations modernize how they operate through enterprise platforms, data, integration, automation, and AI. We combine industry expertise, business-process understanding, and deep platform capabilities to design and deliver solutions that improve growth, efficiency, customer experience, and operational performance.
Our Application Services business helps clients maximize value from strategic platforms including Salesforce, connecting applications and data while enabling AI-driven workflows and experiences. FormativGroup serves clients across regulated and complex industries, including financial services, and is backed by Rockbridge Growth Equity.
The Data & Analytics Alliance Reprentation is responsible for developing, managing, and expanding strategic partnerships with technology vendors, cloud providers, and analytics solution partners. The focus of this role will be partnering the analytics products such as IPAAS, Data Platforms, Agentic AI, Data Governance tools and other software. This role focuses on driving revenue growth through alliance relationships through system integration opportunities or industry accelerators, creating joint go-to-market strategies, identifying new business opportunities, and positioning data analytics, business intelligence, AI, and data management solutions to enterprise customers.
The ideal candidate combines strong sales acumen, partner relationship management expertise, and a solid understanding of data analytics technologies to drive mutual success with alliance partners. The candidate will require an understanding of re-sale agreements, pricing of software by partners, as well as a strong foundation in working with software Account Executives in a collaborative fashion. This position will function in a sales role driven by these partner alliances, and success will be measured on the partnership advancement and revenue growth.
What You'll Work On
- Build and maintain strategic partnership with software or cloud technology partners in the data and analytics space.
- Develop joint go to market plans targeting industry solutions or business solutions to highlight the partner offering.
- Serve as the liaison between the technology solutions teams at Formativ and the partner teams to create and market solutions
- Co-ordinate webinars, white papers, and other materials to highlight the partnership
- Work with solution architects and other leaders to create solutions for specific business challenges that align to specific partner specialties
- Work with partners on different re-sale options to drive revenue through our sales channels
- Present business solutions and software to clients along with solution architects
- Partner with Formativ marketing teams to develop go to market materials with different partner solutions
What You'll Bring
- Bachelor's degree in Business, Marketing, Information Systems, Data Analytics, or a related field.
- 3-7+ years of experience in alliance sales, channel sales, business development, or technology sales.
- Proven track record of managing strategic partnerships and achieving revenue goals.
- Experience selling data analytics, cloud, AI, business intelligence, or consulting services.
- Strong presentation, negotiation, and relationship management skills.
- Experience using CRM platforms such as Salesforce.
How You Work
- Take initiative in identifying opportunities to strengthen partnerships, improve sales motions, and create value across internal and external teams.
- Bring a client-first mindset, balancing relationship development with a strong focus on quality, follow-through, and measurable business outcomes.
- Manage multiple priorities, partner conversations, sales opportunities, and cross-functional initiatives while staying organized and detail-oriented.
- Adapt quickly in a fast-moving technology landscape as partner strategies, client needs, and market conditions evolve.
- Think strategically and creatively about how to position solutions, build pipeline, improve go-to-market efforts, and drive revenue through alliance relationships.
- Communicate with confidence and professionalism across partners, clients, sales teams, marketing teams, and technical stakeholders.
- Operate as a collaborative team player who leads by example, supports others, and helps create momentum around shared partnership and revenue goals.
Bonus Points If You Have
- Experience working with the following software: Collibra, Informatica, Databricks, Snowflake, DBT, Boomi, Talend, Qlik
- Understanding of modern data platforms, analytics architectures, and AI solutions.
- Experience selling professional services or consulting engagements. Certifications in cloud, analytics, or partner management disciplines.
- Established network within the data and analytics industry.
What Success Looks Like
- Increasing revenue through sales of partner solutions.
- Creating measurable success through direct marketing campaigns.
- On-boarding and driving new partnerships.
- Building revenue streams through software re-sale commissions
- Support the sales leaders with closing opportunities though client presentations.
Compensation
The Data & Analytics Alliance Representative will receive a competitive compensation package commensurate with experience, including base salary, variable incentive compensation, and benefits.
Location and Work Authorization
- This is a remote role with potential periodic client travel.
- Applicants must be authorized to work for any employer in the United States. FormativGroup is unable to sponsor or assume sponsorship of an employment visa for this position.
- Candidates must reside in one of the following locations: AL, AR, AZ, CA, CO, CT, DE, FL, GA, IA, ID, IL, IN, KS, KY, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, TN, TX, VA, WI, or Washington, DC.
We are committed to pay equity and transparency. The compensation range for this position represents our good faith estimate of the range we reasonably expect to pay for this role at the time of posting. The actual compensation offered will be determined based on factors such as the candidate’s experience, skills, education, work location, and internal equity.
In addition to base pay, employees may be eligible for discretionary bonuses, commissions, or other incentive programs, as well as a comprehensive benefits package that includes medical, dental, vision, 401(k), paid time off, etc.
Estimated Compensation Range:
$60,000—$80,000 USD
FormativGroup operates within the critical middle layer of business technology, where applications and systems connect infrastructure to business processes. We are specialists who help the middle market take full advantage of their technology investments with deep, industry-centric expertise, all in one place, to unify fragmented systems. With deep technical expertise across cloud architecture, system integration, AI, and data strategy, we bridge the gap between business goals and modern platforms.
FormativGroup is an equal opportunity employer providing opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
ADA Specifications: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
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