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Open nowPosted 2 days ago

AI Product Builder (Martech)

Formula2 open roles

Where
Cyprus
Work mode
Remote
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Your applicationOpen nowAI Product Builder (Martech)Formula · Cyprus

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Formula's own form.

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The clock on this job

Early applications get read.

9.0% of postings close within 7 days. Measured by our own scanner across the market. Formula postings stay open a median of 5 days.

Share of postings closed within
  1. 1.8%1 day
  2. 3.9%3 days
  3. 9.0%7 days
  4. 15.5%14 days
  5. 33.9%30 days
This job: posted 2 days ago

Formula median: 5 days open

The posting

TL;DR Formula grows through performance marketing, and the marketing stack behind that growth is built in-house. You’ll find the Marketing and Growth problems worth solving and take them to working products, from the first team interview to production.

Who We’re Looking For

- Someone who has worked inside marketing: ad platforms, creatives, funnels and attribution are familiar, and you understand why hourly campaign optimization matters.

- A product person who speaks in problems and outcomes, not shipped features. You frame every roadmap item as a bet on a metric and can name the metric behind your last three launches and what it did. You kill features. You talk about money as easily as about UX.

- An AI builder, self-directed. You have built something alone in the last six months with Claude Code, Cursor or LLM APIs, and it is in use. A v0 takes you hours, not sprints.

- Data fluency. You pull your own numbers (SQL, Amplitude or similar), read a retention curve, design a clean experiment, and know noise from signal.

What You’ll Be Doing

- Proactively identify and implement new martech solutions before they become bottlenecks — shaping the long-term vision of the domain and driving technical and product priorities.

- Learn how the marketing and growth teams actually work and find the bottlenecks they haven’t named yet.

- Choose how each problem gets solved — build it with AI, buy it, integrate it, or change the workflow — and define the MVP and the success metric before the first line of code.

- Scale what marketing can do without scaling the team: automate the operations that cap how many tests, creatives and campaigns we can run, and measure the effect in hours saved and ad performance gained.

- Connect the pieces into a pipeline — research → creative production → launch → optimization — replacing manual hand-offs with automation.

- Own what you ship after launch: adoption by the teams, reliability in production, iteration on real usage.

Must Have

- Practical martech, performance or growth marketing experience; you’ve worked with ad platforms and their APIs.

- Product experience in Marketing B2B SaaS or in-house martech teams: validated problems, measured impact.

- 5+ years in product and/or engineering, with hands-on experience building production services.

- Daily use of AI-assisted coding (Claude Code, Cursor, Codex or similar) to ship solutions, not just prototypes.

- Full-cycle autonomy: discovery → design → build → launch → measure, with minimal direction.

Nice to Have

- Experience at mobile app publishers (consumer subscriptions with high-volume user acquisition).

- Meta Marketing API and Google Ads API.

- LLM pipelines on data: classification, tagging, enrichment.

- Node.js/TypeScript or Python; deployment on Railway or similar.

What We Offer

1. Inspiring Mission: Help users live longer, healthier lives through innovative products.

2. Impact: Directly influence company growth with minimal bureaucracy.

3. Attractive Compensation: Competitive salary and comprehensive benefits package.

4. Work-Life Balance: Flexible working hours.

5. Professional Development: Tuition reimbursement.

6. Remote Work: Fully remote, with a preference for candidates within ±2 hours of CET.

7. Benefits: Health insurance, gym membership reimbursement, home office support.

8. A profitable company. 8 years old, no runway anxiety. Your bets are judged on results, not on the next round.

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