Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 9 hours ago

Global Marketing Manager

Fossil Group239 open roles

Where
Richardson, TX, USA
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowGlobal Marketing ManagerFossil Group · Richardson, TX, USA

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Fossil Group's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

8.2% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.9%1 day
  2. 3.8%3 days
  3. 8.2%7 days
  4. 15.2%14 days
  5. 34.1%30 days
This job: posted 9 hours ago

The posting

Global Marketing Manager, Michael Kors & Diesel  Make an Impact   The Global Marketing Manager is responsible for shaping and leading the global marketing strategy to elevate brand presence and drive long-term business growth. This role oversees brand positioning, cultural programming, strategic partnerships, and multi-channel campaigns to maximize consumer engagement across global markets.   Serving as a key strategic partner, the Global Marketing Manager collaborates cross-functionally with executive leadership, regional marketing teams, product development, and external licensing partners. The role ensures global brand consistency while empowering regional execution, integrating earned media strategies, and leveraging market insights to capture key commercial and cultural opportunities worldwide. This position reports to the Global Marketing Director and will lead a team of two direct reports.   If you are passionate about brand storytelling and enjoy shaping global marketing strategies that connect with consumers across regions, this could be the perfect role for you. In this dynamic and global company, you will support Fossil Group’s licensed brands by developing and executing integrated marketing plans that align global vision with regional execution.   What you will do in this role

Support the development of global brand and product marketing strategies that define clear vision, positioning, and direction across markets

Partner with licensors to co-create seasonal brand marketing strategies aligned with global priorities and regional opportunities

Collaborate with regional marketing teams to localize global strategies and tailor activations to key markets

Build and manage seasonal integrated marketing calendars connecting global campaigns to regional execution

Partner cross-functionally with Brand, Merchandising, and Sales teams to define seasonal moments and tactics that drive awareness and conversion

Serve as a strategic link between Global Brand Marketing, regional leads, and licensors to share insights, trends, and campaign learnings

Track and analyze campaign performance, ROI, and KPIs across markets to deliver actionable recommendations

Conduct monthly and quarterly business reviews with regional teams and licensors to ensure budget adherence and brand consistency

Monitor market trends, consumer insights, and competitive activities to identify opportunities for innovation and growth

Manage marketing budgets, ensuring strategic allocation and compliance across brands, markets, and partners

Lead and develop team members (if applicable) to deliver marketing initiatives effectively and collaboratively

  Who You Are

Bachelor’s degree in Marketing, Business, or a related field

7+ years of experience in marketing within consumer, retail, or lifestyle brands, including direct experience in product marketing; global or regional market experience preferred

Proven success in integrated marketing and campaign management across multiple channels and markets

Exceptional communication, leadership, collaboration, and strong stakeholder management skills with the ability to influence cross-functional and international teams

Strong project management skills, highly organized and detail-oriented, with the proven ability to manage multiple priorities simultaneously in a fast-paced, global environment

Analytical and insights-driven with financial experience and budget management expertise, combined with a passion for creativity, storytelling, and business performance

 

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Fossil Group's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Fossil Group's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Fossil Group's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.