Head of Foodservice, Singapore

The posting

About the Role

We are looking for an experienced and commercially driven Head of Foodservice to lead and grow our Foodservice business in Singapore.

This is a senior commercial role for someone who understands the Singapore HORECA landscape, has strong industry relationships and knows how to transform customer opportunities into sustainable sales growth.

The successful candidate should have strong experience in dairy, chilled and frozen food products, together with established relationships across restaurant and food chains, hotels, caterers, institutions, and airlines.

Beyond managing existing customers, we are looking for a leader who is hands-on, entrepreneurial, and hungry for growth. The person should have the instincts and capability to identify new opportunities. We are looking for someone who is willing to nurture the individual salesperson to help them achieve theirpersonal best.

They need to take the ultimate ownership for commercial results.

Key Responsibilities

Sales & Business Growth

· Lead the overall Foodservice sales strategy and commercial performance for Singapore.

· Deliver agreed sales, volume, margin and profitability targets.

· Develop and execute plans to grow existing accounts while actively recruiting new customers.

· Identify new business opportunities across HORECA channels such as food chains, restaurants, hotels, catering groups, institutions, airlines, schools and other foodservice channels.

· Build a healthy sales pipeline and ensure consistent conversion of opportunities into sustainable business.

· Establish strong working relationships with customers; understand their menu, products planning and operational requirements and convert suitable solutions into sales.

Customers Management

· Build and maintain strong relationships with key decision-makers, chefs, procurement teams, F&B management and business owners.

· Lead commercial negotiations, annual agreements, tenders and customer business reviews.

· Strengthen strategic partnerships with key customers and identify opportunities to broaden products and accounts penetration.

· Maintain a strong understanding of market developments, competitor activities, pricing and changing customer requirements.

Products & Category Expertise

· Bring strong knowledge and commercial experience in dairy, chilled and frozen food categories.

· Understand product applications and requirements within professional kitchens and foodservice operations.

· An appreciation of selling products by brand and quality and not just a Foodservice catalogue approach.

· Work collaboratively with customers, suppliers and internal stakeholders to develop product solutions and new business opportunities.

Team Leadership

· Lead, coach and develop the Foodservice sales team to achieve individual and collective targets.

· Establish clear objectives, priorities and accountability across the team.

· Conduct regular sales and pipeline reviews, ensuring opportunities are actively progressed and followed through.

· Foster a culture of teamwork, ownership, urgency and accountability.

Commercial & Operational Management

· Own sales forecasting, budgeting and performance tracking for the Foodservice business.

· Maintain strong discipline over pricing, margins, promotional investment and customer negotiations.

· Work cross-functionally with Purchasing, Supply Chain, Operations, Finance and Marketing to ensure customer requirements are delivered effectively.

· Monitor inventory and demand closely, particularly for chilled, frozen, shelf-life-sensitive and indent products, to balance customer service with responsible stock management.

· Ensure timely collection of receivables and appropriate management of customer credit exposure together with Finance.

· Establish strong relationships with brand owners (principals)locally and overseas.

· Attend internal meetings, report on sales achievement and other performance updates.

· Attend local and international trade shows/events from time to time.

Requirements

· Diploma or Degree in Business, Sales & Marketing, Hospitality, Food Science or a related discipline.

· Ideally 15+ years of Foodservice/HORECA sales experience, including experience leading a sales team and major commercial accounts.

· Strong knowledge of the Singapore Foodservice/HORECA market.

· Established relationships and networks within restaurant and food chains, hotels, caterers, institutions and/or airlines.

· Strong and hands-on experience selling dairy, chilled and frozen food products is highly preferred.

· Demonstrated ability to develop new accounts and grow existing customers.

· Strong commercial acumen with a good understanding of pricing, margins, forecasting and profitability management.

· Confident in negotiation and able to engage effectively with senior customer stakeholders.

· Strong leadership and people-management capabilities.

· Highly accountable, results-oriented and comfortable working in a fast-moving environment.

· A collaborative team player who works effectively across different departments.

· Entrepreneurial, resourceful and proactive, with the ability to turn opportunities into action.

· Good communication, presentation and interpersonal skills.

Remuneration Package: Basic salary - From $7,500/- (excludes sales commission) Sales commission - Eligible Transport allowance - Eligible Handphone allowance - Eligible

Note: You may also email your resume directly to HR Dept. on [email protected]