The posting
We are looking for a strategic, commercially-minded Senior Marketing Manager to lead Instacart Enterprise's go-to-market efforts across the UK and Europe. This is a foundational, full-funnel role — spanning brand, demand generation, sales enablement, partnerships, and events — that requires someone who can set strategy and execute it. You will be the primary marketing point of contact for our European commercial organization, working in close coordination with US-based BD, product marketing, growth marketing, PR, and partnerships teams. The role reports into the US. This is a remote position based in the Netherlands.
About the Team
Instacart Enterprise provides grocery retailers with the technology they need to operate and grow modern retail experiences — online and in store. Our products include Storefront Pro (e-commerce), Caper (AI-powered smart carts), FoodStorm (order management), and Fulfilment Pro (last-mile and fulfilment operations). We are at an early and consequential stage of our European expansion, with anchor deployments underway and a growing pipeline across the UK, France, Spain, Italy and Germany.
About the Role
- Own the European marketing strategy end-to-end: set the approach, manage the roadmap, and report on performance against commercial objectives including pipeline contribution and deal support
- Deeply understand the European grocery technology landscape — including the competitive set, retailer buying dynamics, and the market-by-market nuances that shape how decisions get made
- Adapt and maintain localized brand and product narratives, as well as sales enablement assets, for priority markets (UK, FR, ES, DE) that will resonate with our target audience.
- Coordinate with the growth marketing team and local agencies to plan and execute full-funnel digital campaigns, including paid search, LinkedIn, programmatic, and trade media placements.
- Oversee EU website localization and optimization efforts to ensure Instacart Enterprise has a credible, locally relevant digital presence
- Develop a thought leadership and content marketing strategy in collaboration with PR that provide Instacart with independent, data-led credibility in European markets
- Work with the partnerships team to develop co-marketing materials and joint GTM programs with referral partners including consulting firms, complementary technology companies, and trade associations
- Manage on-the-ground event logistics and stakeholder coordination for European trade shows and proprietary/partner events, working with the central events team and local vendors to ensure seamless execution
About You
- 8–10+ years of experience in B2B marketing at a SaaS or enterprise technology company, with meaningful experience owning marketing in a specific geography or international market
- Proven track record of introducing technology into new or nascent markets — building brand awareness, establishing credibility, and generating pipeline where little existed before
- Strong understanding of complex B2B sales cycles and how marketing supports multi-quarter enterprise deals
- Experience with partner marketing strategies, including co-marketing and channel sales
- Proven ability to develop market-specific positioning and messaging that adapts a global platform narrative for local buyer needs and language
- Strong written and verbal communication skills; able to synthesize complex products into compelling narratives and crisp sales tools
- Highly organized with strong project management skills — comfortable managing multiple concurrent workstreams across internal teams and external vendors
- Ability to work both independently and collaboratively across time zones and functions, and to influence stakeholders without direct authority
- Comfortable working in a fast-moving environment with a high degree of ambiguity and a bias for action
Experience of any of the following would be a PLUS:
- Experience marketing enterprise technology to grocery or food retail audiences
- Familiarity with the European grocery retail landscape
- Fluency in one or more European languages (a plus, not a requirement)
- Experience in a high-growth or expansion-stage company
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