The posting
Who we are:
GCI Health, part of WPP, is the leading global health impact agency built to realize the future of health. We turn client innovation into health impact through engagements that transcend traditional communications. From molecules to the masses, we embrace the entire healthcare spectrum in every corner of the world, spanning North America, Europe, Asia-Pacific and the Middle East. Our services include pipeline and product communications, brand marketing, corporate and enterprise communications, medical affairs and clinical trial marketing.
GCI Health is a celebrated, highly respected healthcare agency with industry honors that include PRWeek Best Place to Work, PRWeek Global International Agency of the Year, MM+M PR Agency of the Year, PRovoke Media Global Healthcare PR Agency of the Year and PRovoke Media Agency of the Decade.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
More about the role:
Burson is looking for Media Relations Executive - Healthcare PR for our Mumbai location. The individual will join our team & work in the GCI Health Team.
As a Media Relations Executive at Burson, you are expected to Build and Maintain Media Relationships, play a key role in executing integrated communications programs, managing client deliverables, supporting media and influencer engagement, and contributing to business growth for our Pharma and healthcare team. You will work closely with senior team members to deliver impactful campaigns, maintain strong client relationships, and ensure high-quality execution across accounts.
Burson is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
What you'll do:
- Support the execution of integrated communications strategies and campaigns.
- Overseeing communications with the media, including preparing, editing, and proofreading articles, press kits, press releases, website postings, and other content.
- Develop client-facing materials including press releases, messaging, reports, and presentations.
- Build and maintain relationships with media, influencers, and key stakeholders.
- Monitor industry trends, news, and social media opportunities relevant to clients.
- Manage account deliverables within timelines and budget requirements.
- Conduct research and provide insights to support client programs and new business opportunities.
- Assist in team coordination, training, and knowledge sharing initiatives.
- Leverage Generative AI tools for research, planning, content creation, and operational efficiency.
Experience that contributes to success:
- Strong understanding of public relations and integrated communications.
- 2+ years of work experience of handling healthcare media relations in a PR agency and has a significant network of connections with media outlets, reporters, etc
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and deadlines effectively.
- Strong research, analytical, and reporting capabilities.
- Familiarity with social media trends and influencer engagement.
- Collaborative mindset with strong teamwork and interpersonal skills.
- Working knowledge of Generative AI tools and their application in communications.
You belong at GCI Health:
Our vision is for GCI, a Burson Group company, to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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