Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 43 days ago

Sr Product Marketing Manager – Norton Americas

Gen115 open roles

Pay
$175,000 – $200,000 a year
Where
USA - New York, NY
Work mode
Hybrid
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowSr Product Marketing Manager – Norton AmericasGen · USA - New York, NY

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Gen's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

8.2% of postings close within 7 days. Measured by our own scanner across the market. Gen postings stay open a median of 29 days.

Share of postings closed within
  1. 1.8%1 day
  2. 3.6%3 days
  3. 8.2%7 days
  4. 15.2%14 days
  5. 34.0%30 days
This job: posted 43 days ago

Gen median: 29 days open

The posting

ABOUT THE ROLE

We are looking for a Senior Product Marketing Manager to own Norton’s go-to-market engine in the Americas. This is a high-impact, high-visibility role at the center of Norton’s most consequential launches, campaigns, and market moments. You will be the connective tissue between product, marketing, sales, and the customer — translating complex capabilities into sharp positioning, leading major go-to-market executions, and ensuring Norton speaks with one consistent voice across every touchpoint in the US market.

You will be Norton’s primary voice for US partner sales channels and the closest internal advocate for what customers are actually experiencing — synthesizing market signals, partner feedback, and customer data into product marketing strategy. You’ll also partner closely with Norton’s international product marketing leads to ensure regional consistency and coordinated global launch cadences.

Location: This is a hybrid role based in our NYC office. Employees are required to work onsite three days per week.

KEY RESPONSIBILITIES

1. Go-to-Market Leadership - Own end-to-end GTM strategy and execution for major Norton product launches in the Americas — from positioning and messaging through channel activation, launch sequencing, and post-launch measurement. - Lead feature naming and positioning for new Norton capabilities, ensuring every name and narrative lands with clarity, differentiation, and brand consistency. - Develop and maintain launch playbooks that enable the broader marketing and sales organization to activate with precision and speed. - Partner with the acquisition marketing team to ensure campaign creative, messaging, and audience targeting align with product positioning and customer insights.

2. Customer & Market Insight - Be the voice of the US customer inside the product and marketing organization — synthesizing research, behavioral data, support trends, and competitive intelligence into clear, actionable insight. - Maintain a real-time pulse on competitor positioning, market dynamics, and emerging consumer behaviors; translate findings into recommendations that shape product and marketing strategy. - Partner with research and analytics to build deep segmentation understanding, ensuring Norton’s messaging resonates with the right audiences at the right moments.

3. Partner Sales Enablement - Serve as the primary product marketing point of contact for US partner and channel sales teams — translating product capabilities into sales-ready materials, narratives, and tools. - Ensure partner-facing messaging is accurate, compelling, and current — including pitch decks, battlecards, objection handling guides, and launch briefings. - Build strong cross-functional relationships with partner sales leadership to understand their priorities and feed those insights back into product and marketing strategy.

4. Regional Coordination & Internal Socialization - Partner closely with Norton’s international product marketing leads (EMEA, APAC) to ensure consistency in global positioning, coordinated launch timing, and shared learnings across regions. - Drive a regular internal communications cadence — briefing cross-functional stakeholders (product, engineering, marketing, leadership) on upcoming launches, competitive developments, and customer insights. - Serve as the Americas product marketing representative in global planning forums, ensuring the US market perspective is well-represented in global strategy decisions.

5. Cross-Functional Collaboration - Collaborate tightly with product management to influence roadmap decisions with market and customer evidence, and to ensure product capabilities are launch-ready from a positioning standpoint. - Partner with brand, creative, and demand generation teams to deliver integrated campaigns that connect product benefits to consumer needs with clarity and conviction. - Bring structure and momentum to ambiguous, cross-functional initiatives — owning stakeholder alignment, milestone tracking, and clear communication throughout.

The annual base salary for this position is expected to be between $175,000 and $200,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

WHAT’S NEXT….

After you submit your application, you can expect the following steps in the recruitment process:

- TA Call

- Hiring Manager (Virtual)

- Key Stake Holder (Virtual)

- Senior Leadership (Virtual)

- Final Interview - Hiring Manager (Virtual or face-to-face)

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Gen's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Gen's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Gen's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.