Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 4 days ago

Senior Marketing Automation Specialist

Generac442 open roles

Where
Sussex, WI - USA
Work mode
On site
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowSenior Marketing Automation SpecialistGenerac · Sussex, WI - USA

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Generac's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. Generac postings stay open a median of 8 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 4 days ago

Generac median: 8 days open

The posting

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

As a Senior Marketing Automation Specialist, you will be responsible for strategizing, creating, and optimizing marketing automation journeys to drive engagement, conversion, and customer retention. You will be developing and executing email campaigns, lead nurturing programs, account-based marketing (ABM) and customer retention initiatives across various channels and business groups.

Essential Duties:

  • Salesforce Marketing Cloud communication sequencing and orchestration by designing and implementing end-to-end marketing automation campaigns, including email marketing, lead nurturing, ABM campaigns, customer journeys, dynamic content, and personalized experiences.
  • Coordinate ABM initiatives by aligning campaign logic, messaging, and timing across multiple stakeholders and buying groups within target accounts.
  • Design and manage account-based journeys in Salesforce Marketing Cloud Journey Builder, aligned to account intent and lifecycle stages.
  • Partner with sales, demand generation, and marketing operations teams to align account segmentation, engagement signals, and campaign triggers.
  • Utilize Salesforce Marketing Cloud to manage customer data and segment audiences effectively. Work with IT and data teams to design, configure and integrate new data into Salesforce Marketing Cloud.
  • Analyze customer behavior and account behavior, engagement signals, and touchpoints to create comprehensive customer journey maps, ensuring a seamless and personalized experience across all interactions.
  • Execute continuous testing and optimization of campaign elements, such as subject lines, content, CTAs, and timing, to enhance engagement and conversion rates, and for quality assurance.
  • Generate regular reports on marketing performance metrics and campaign results, providing insights to key stakeholders and making data-driven recommendations for improvement.
  • Stay up-to-date with industry trends, best practices, and regulations related to marketing automation and email marketing to deliver cutting-edge campaigns. Work with teams to implement best practices and email regulations.

Minimum Job Requirements

  • Bachelor’s Degree in Business, Marketing, Communications, related degree or equivalent experience
  • 4+ years marketing automation experience.
  • Experience with email campaign planning and execution, including html modification and audience segmentation.
  • Experience with major marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, etc.
  • Experience in email marketing and data automation.
  • Experience supporting ABM platforms or CRM-integrated account data is a plus.

Knowledge / Skills / Abilities

  • Analytical skills and attention to detail.
  • Commitment to achieving measurable results
  • Ability to communicate and collaborate across departments to drive continual performance.
  • Project management skills with the ability to handle multiple campaigns simultaneously,
  • Ability to analyze campaign performance and conduct meaningful A/B tests.
  • In-depth knowledge of email platforms like Salesforce Marketing Cloud.
  • Database mindset and ability to alter audiences using SQL and filtering.
  • Ability to configure new data sets in Salesforce Marketing Cloud.

Preferred Job Requirements

  • Certifications in Salesforce Marketing Cloud, such as Marketing Cloud Email Specialist.
  • In-depth knowledge of Salesforce Marketing Cloud features, including Journey Builder/Engagement Studio, Email Studio, Automation Studio, and Audience Builder.
  • Proficiency in HTML and AMPscript

Great Reasons to work for Generac:

  • Competitive Benefits: Health, Dental, Vision, 401k and many more
  • Free onsite gym open Monday through Saturday for Generac employees
  • We offer product loan (for up to 4 days) and discount programs
  • Pride! When a storm strikes, Generac employees always rise to the occasion. Each time a storm hits, many employees volunteer their time with the customer support team or on the production line, while others go right into storm-affected areas to repair generators
  • Make a positive impact. Generac has always been community-minded and dedicated to giving back. The company proudly offers a Volunteer Time Off program, inviting team members to participate in charitable volunteer opportunities on company time.
  • We believe in having fun. From minor celebrations to major events, our employees balance their work by building a strong culture of teamwork and collaboration through a variety of occasions, including our Fun Days.
  • We’re an inclusive company that celebrates differences and keeps equity and respect at the forefront

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Generac's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Generac's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Generac's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.