Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 11 days ago

Senior CRM Marketing Specialist

Gentex Corporation60 open roles

Where
Zeeland, MI
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowSenior CRM Marketing SpecialistGentex Corporation · Zeeland, MI

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Gentex Corporation's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. Gentex Corporation postings stay open a median of 24 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 11 days ago

Gentex Corporation median: 24 days open

The posting

At Gentex, you’ll help create innovative technologies that improve how people live, travel, and stay connected. Join a company driven by quality products across an evolving range of industries.

  • POSITION OVERVIEW
  • This position is on-site and not eligible for remote or hybrid work.
  • The CRM Marketing Specialist III is responsible for leading the development, execution, and optimization of customer relationship marketing programs that support Gentex's consumer and connected product brands. This role serves as the technical subject matter expert for CRM execution, customer lifecycle marketing, marketing automation, audience segmentation, and campaign optimization.
  • WHAT YOU'LL DO
  • Develop and lead customer engagement strategies that support acquisition, retention, loyalty, personalization, and customer experience, partnering with cross-functional teams to translate business objectives into effective CRM programs and consistent customer experiences.
  • Lead CRM marketing initiatives in support of HomeLink, PLACE, eSight, and future Gentex consumer initiatives.
  • Serve as the technical subject matter expert for CRM and marketing automation, establishing best practices and leading the evaluation, optimization, and continuous improvement of CRM architecture, technologies, integrations, and engagement processes.
  • Design, develop, and optimize CRM workflows, automated customer journeys, and trigger communications across email, SMS, push notifications, in-app messaging, and other media as applicable.
  • Lead the development and optimization of customer lifecycle messaging by creating compelling, data-driven communications and establishing best practices for CRM copywriting, personalization, and customer engagement.
  • Lead campaign planning, testing, deployment, optimization, and post-campaign analysis.
  • Establish CRM campaign best practices and quality standards.
  • Develop customer segmentation strategies and leverage customer data, analytics, and reporting to measure campaign performance, identify trends, and recommend continuous improvements.
  • Ensure CRM initiatives comply with applicable privacy regulations, customer communication preferences, and company policies.
  • Other duties as assigned.
  • HOW YOU'LL DO IT
  • Customer Focus - Building strong customer relationships and delivering customer-centric solutions.
  • Strategic Mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
  • Analytical Thinking - Tackling a problem by using a logical, systematic, and sequential approach.
  • Cultivating Innovation - Creating new and better ways for the organization to be successful.
  • Project Management - Applying knowledge, skills, tools, and techniques to manage and meet project requirements
  • Building Collaborative Relationships - Developing, maintaining, and strengthening partnerships with others inside or outside the organization.
  • Maintaining a high level of honesty, integrity, confidentiality, and compliance with company policies and applicable customer privacy regulations.
  • Complying with all Company policies and procedures, safety regulations, company safety policies and safely perform all duties, including but not limited to, promoting a safe workplace.
  • WHAT TO BRING
  • Bachelor's degree in Marketing, Communications, Business, Data Analytics, or related field.
  • 4+ years of experience in CRM, marketing automation, digital marketing, customer engagement, or customer lifecycle marketing.
  • Advanced experience with CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, Pardot, Klaviyo, or similar systems.
  • Demonstrated experience developing advanced customer journeys, marketing automation workflows, segmentation strategies, and lifecycle marketing campaigns.
  • Strong analytical, reporting, and customer insight capabilities.
  • Experience presenting campaign performance and strategic recommendations to leadership.
  • Proficiency in Microsoft Office.
  • WHAT WILL HELP
  • HubSpot Marketing Hub Professional or Enterprise certification (or equivalent CRM platform certification).
  • Experience with consumer products, connected products, SaaS, automotive technology, or smart home products.
  • Knowledge of customer acquisition, retention, loyalty, and lifecycle marketing strategies.
  • Experience with A/B testing, personalization, conversion optimization, and customer journey optimization.
  • Familiarity with website analytics, SEO, customer data platforms (CDPs), and digital marketing technologies.
  • Experience integrating CRM platforms with websites, e-commerce platforms, customer support systems, mobile applications, or third-party marketing technologies.
  • Knowledge of customer privacy regulations, marketing compliance, and CRM governance best practices.

Gentex is an equal opportunity employer

Gentex extends equal employment opportunities to qualified applicants and employees regardless of an individual’s race, color, religion, national origin, age, sex (including pregnancy, gender identity, and sexual orientation), disability, marital status, military service, height, weight, genetic information, or any other reason protected by law.

Assistance

Gentex is committed to working with and providing reasonable accommodation to applicants with disabilities. For accommodation requests, email us at [email protected]. Gentex will not discriminate against any qualified individual who can perform the essential functions of the job with or without a reasonable accommodation.

Understand your right to work

At Gentex, we use E-verify to confirm you're authorized to work in the U.S.

E-Verify – English & Spanish

Right to Work – English

Right to Work – Spanish

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Gentex Corporation's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Gentex Corporation's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Gentex Corporation's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.