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Open nowFirst seen 3 days ago

AM / Manager - Base Management

George Bernard Consulting194 open roles

Where
Colombo, Sri Lanka
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Your applicationOpen nowAM / Manager - Base ManagementGeorge Bernard Consulting · Colombo, Sri Lanka

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on George Bernard Consulting's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: first seen 3 days ago

The posting

Customer Life Cycle Management

  • Develop and implement comprehensive customer life cycle strategies to maximise lifetime value using upsell and cross-sell tools.
  • Segment the customer base and define targeted initiatives for acquisition, onboarding, upselling, and cross-selling.
  • Analyze customer behaviour, preferences, and needs to identify personalised engagement opportunities.

Base Management Strategies

  • Develop and execute strategies to drive customer satisfaction, loyalty, and revenue growth.
  • Collaborate with cross-functional teams to align product offerings, pricing, and promotions with customer needs and market trends.

Customer Experience Enhancement

  • Identify pain points across the customer journey and implement improvements in collaboration with the Customer Experience team.
  • Work closely with customer service teams to ensure efficient handling of inquiries, complaints, and requests.
  • Implement feedback mechanisms and surveys to continuously improve service quality.

Analytics and Reporting

  • Use data analytics to monitor KPIs, track customer behaviour, and evaluate base management initiatives.
  • Generate regular reports and dashboards to communicate performance, trends, and insights to stakeholders.
  • Conduct ad-hoc analyses to support strategic decisions and identify growth opportunities.

Collaboration and Stakeholder Management

  • Work with marketing, customer growth, product, commercial, and finance teams to align strategies with business objectives.
  • Maintain strong relationships with key stakeholders and customers to ensure their needs are reflected in initiatives.
  • Stay updated on industry trends, competition, and regulatory changes to maintain a competitive edge.

Campaign Planning and Strategy

  • Collaborate with business and marketing teams to co-create campaign strategies aligned with CLCM objectives.
  • Use data analytics, market dynamics, competitive analysis, and customer segmentation to optimise campaign targeting.
  • Define campaign goals, KPIs, and success metrics in alignment with Campaign Managers.
  • Develop detailed campaign plans, including timelines, budgets, and resource allocation.

Cross-Functional Collaboration

  • Align CVM campaigns with business objectives and provide marketing support materials.
  • Collaborate with CVM and Product teams to communicate product features, benefits, and competitive advantages.
  • Liaise with analytics teams to leverage insights for campaign optimisation.
  • Coordinate with external partners, agencies, and vendors for joint campaign initiatives.

Budget Management

  • Collaborate with the Consumer Finance team to create detailed budgets and allocate resources efficiently.
  • Focus on deliverables such as gross revenue, ARPU, speed plan distribution, VAS attachment rates, and GM%.

Requirements

  • Bachelors degree in Electronics, Economics, Marketing, Business Administration, or related field; a Masters degree is a plus.
  • 6–7 years of proven experience in base management, customer life cycle management, product management, or a related role in telecommunications or a dynamic industry.
  • Strong analytical skills to interpret and leverage customer data for strategic decision-making.
  • Excellent understanding of customer behaviour, segmentation, and retention strategies.
  • Experience in designing and executing targeted marketing campaigns and promotions.
  • Familiarity with CRM systems, data analytics tools, and reporting platforms.
  • Excellent communication and interpersonal skills for cross-functional collaboration and customer engagement.
  • Strong project management skills to prioritise and manage multiple initiatives simultaneously.
  • Result-oriented mindset with focus on driving business growth and achieving performance targets.
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